Stockholm-listed industry affiliate marketing network, Catena Media has outlined its intention to purchase online betting comparison site, BETFREEBETS.UK.
Catena Media is aiming to follow up a positive 2017, by continuing a trend in the affiliate market as it places a strong focus on mergers and acquisitions.
The group recently expanded its German market presence, confirming the acquisition of Dreamworx Online Ltd for a total consideration of €9.5 million. As well as purchasing football analysis and news portal Squawka.
Now Catena is looking to continue its growth, in what the company’s CEO Henrik Persson Ekdahl described as “a strategic acquisition” with the purchase of BETFREEBETS.UK.
With it already boasting a strong UK presence, Ekdahl emphasised that the deal will allow Catena to “continue focusing on the UK Market”.
He also revealed that the assets of the site will be integrated into Catena’s burgeoning London office, revealing that Catena has the infrastructure to ensure that the acquisition is fulfilled to its maximum potential.
Ekdahl spoke positively regarding Catena Media’s progression and intentions, after the group declared financial results in 2017, when he stated: ““For us, it is an established fact by now that growing rapidly, while at the same time improving operational quality, requires constant focus, commitment and hard work.
“From the outset, our company culture has been characterised by its fast pace, dedicated workforce and a drive to expand into new markets. The past quarter was no different. Alongside noticeable improvements in operations, we made a number of structural changes that we already see positive effects of. I am confident that we have never been better positioned as a company.”