SBC News Voice of the Sports Betting Industry
Leading German online bookmaker Tipico Sportwetten has confirmed the temporary closure of its affiliate marketing programme.
Posting a notice on its website, Tipico marketing disclosed that it will no longer accept new sign-ups and registrations to promote its products and services.
Tipico’s statement read: “Until further notice, Tipico’s affiliate programme will be suspended and no new registrations are possible.”
The German bookmaker has yet to specify why it has chosen to suspend its affiliate partner programme and whether the closure is related to a COVID-19 procedure or a further regulatory enforcement.
Tipico’s decision will have surprised marketing partners, as the German Bundesliga awaits its final Bundesrat confirmation allowing the league to restart this May, finishing its season behind closed doors.
Further German market developments have seen progress on a federal online gambling framework being delivered for 2021 ground to a halt, as the nation’s sixteen Bundesrat failed to move forward on licensing procedures.
This April, the Darmstadt Regional Courts for the Bundestag of Hesse upheld a complaint by Austrian betting operator Vierklee, which challenged approved federal licensing procedures on their lack of clarity.
Darmstadt court’s upheld Vierklee complaint, that Germany’s provisional licensing frameworks lacked transparency, which was deemed as a ‘discriminatory factor’ for parties interested in applying to join a regulated sports betting marketplace.
