With less than 24 hours until the 2016 Man Booker Prize winner is revealed, William Hill has placed Canadian author Madeleine Thien as 7/4 market favourite following a rush of literary bets placed on her book ‘Do Not Say We Have Nothing.’ Updating its ‘2016 Man Booker Prize’ market, Thien takes the lead ahead of British author and playwright Deborah …

Industry Fixed Odds Betting Terminals (FOBTs) and advertising standards will be on the Conservative government agenda, following confirmation of an industry review by Culture, Media & Sports Minister Tracey Crouch. The latest review by the government aims to probe FOBTs coverage within UK highstreets, gaming machine stakes/prizes and industry social responsibility measures. As reported this September, the government has further …

US Gambling operator Penn National Gaming Inc (Penn) has confirmed the appointment of William ‘BJ’ Fair as new Chief Financial Officer (CFO) effective January 2017. Penn governance confirmed the promotion of Fair who has served the operator as Chief Development Officer since 2014, he will replace former group CFO Saul V. Reibstein, who announced his retirement from the company last …

William Hill’s retail division will offer leading games titles from Australian slot design specialist Lightning Box Games (Lightning Box) following a content agreement of between the two firms. The partnership will see William Hill initially roll-out Lightning Box titles ‘Silver Lion Deluxe’ and ‘Panda Power Deluxe’ across its 2300 UK estates. Securing its biggest UK content deal to date Lightning …

Eastern European gambling group Fortuna Entertainment (Fortuna) has confirmed that it has secured a major sponsorship with deal with the Czech Football Association (Fotbalová asociace České republiky; FAČR) becoming  the official sponsor of the Czech Liga. Agreeing a six-year deal with the FACR, Fortuna gains the title sponsorship of the Czech Liga which will be rebranded to the ‘Fortuna Liga’ …

Tom Zanelli Panbet Ltd’s Video Content Manager details to SBC readers the success and coverage of his firm’s ‘Non-League Challenge’  for its Marathonbet brand. Placing content and storytelling at the heart of its ‘Non-League Challenge’  campaign and promotion, Marathonbet aimed to engage with a dedicated fanbase that  other bookmakers’ had neglected. Zanelli a key stakeholder in the campaign’s creation details …

Industry data and analytics provider Betradar has secured an extensive live betting solutions partnership with Greek licensed gambling operator OPAP. The partnership will see OPAP the biggest bookmaker in Greece integrate Betradar provisions for automated live betting markets and in-running trading services throughout the operator’s retail and online betting network. OPAP governance detailed that Betradar live betting services were needed …

UK independent bookmaker BetVictor has partnered with social media and ‘influencer’ marketing specialist Ball Street to boost the launch of its £100,000 ‘Golden Goal’ campaign. The Gibraltar-based bookmaker will utilise Ball Street’s network of influencers (YouTube content creators, fan channels and football commentators) to socially boost its Premier League promotion. BetVictor has previously worked with Ball Street during this summer’s …

Arena Racing Company (ARC) has confirmed UK racing Authorised Betting Partner (ABP) Betway as sponsor of its fourth season of the All-Weather Championships. The bookmaker takes lead sponsorship of three categories – the Sprint, Middle Distance and Marathon categories. Confirming the  multi-year deal, Betway joins ABP boomaker 32Red as category sponsors for the upcoming All-Weather Championships. The Middle Distance championship …

Publishing its Q3 2016 trading update (period ending 30 September), Stockholm-listed industry games developer NetEnt AB has reported a further consecutive quarter of top-line growth on all metrics. Closing its Q3 2016, NetEnt would record a corporate revenue increase of 27.7% to SEK 357.4 (Q3 2015: 279.8 million). Its strong revenue performance would see the games developer post operating profits …