Ted Menmuir

Betting industry welcomes NFL ‘Golden Goose’ expansion

SBC News Betting industry welcomes NFL 'Golden Goose' expansion

BOS ‘US Sports’ panel are all in agreement that the NFL represents the ‘Golden Goose’ of US sports for European betting operators. Opening Day 2 of BOS, Don Best Sports’ Benji Cherniak inquiries the expert panel about ‘the opportunities NFL offers as a betting market?’. Cherniak’s question is met with great enthusiasm from Jamie McKitterick (Head of Sports Trading – …

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BetConstruct’s optimal odds feed powers EnergyBet UK

SBC News BetConstruct's optimal odds feed powers EnergyBet UK

Updating the market, multi-channel gambling technology provider BetConstruct has announced that it will launch its optimal odds feed for new UK sports betting operator EnergyBet. Utilising BetConstruct’s odds feed EnergyBet will enhance its sports betting offering, providing its customers with a comprehensive sports coverage of +30,000 live markets. EnergyBet management specified that the odds service was needed in order to …

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NYX bolsters leadership team with Walbridge & Matejevich appointments

SBC News NYX bolsters leadership team with Walbridge & Matejevich appointments

Toronto TSX-listed online gambling technology provider NYX Gaming Group (NYX) has announced two new leadership appointments. Joining its leadership team, NYX confirms the appointment of Jason Walbridge as Chief Operating Officer (COO) and Eric Matejevich as its new Chief Financial Officer (CFO). Both appoints have been confirmed as effective immediately. Walbridge joins NYX from industry gaming machine manufacturer Aristocrat Gaming, …

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BOS – Industry needs to wise up and address its bonus conundrum

SBC News BOS – Industry needs to wise up and address its bonus conundrum

Debating industry concerns regarding player bonuses and free bets, BOS ‘Bonus Session’ panel stated that it was time for the industry to address its current ‘conundrum’ or risk continuing its race to the bottom with aggressive and costly acquisition strategies. Opening the session, Harry Lang Marketing Director of Pinnacle observed that the ‘bonus debate,’ had split the industry with stakeholders …

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Betcade appoints The Specialist Works & Wordley as media & creative agencies..

SBC News Betcade appoints The Specialist Works & Wordley as media & creative agencies..

Seeking to boost its UK profile, Betcade the dedicated Android store for real-money gaming and betting apps has announced the appointment of its lead media and creative agencies. Updating the market, Betcade management confirmed the appointment of ‘The Specialist Works’ as its media planning and buying agency. The London-based agency has prior industry experience having managed media buying for European igaming …

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AGA boosts public affairs arm with Erik Balsbaugh VP appointment

SBC News AGA boosts public affairs arm with Erik Balsbaugh VP appointment

The American Gaming Association (AGA) has confirmed the appointment of Erik Balsbaugh as its new Vice President of Public Affairs. Balsbaugh a former Democrat advisor to Hilary Clinton and John Kerry will play a central role in spearheading US political focus towards changing federal laws relating to gambling and sports betting. The Washington veteran joins the AGA from Boston-based corporate …

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888sports repositions UK brand with Take‘Em On’ campaign

SBC News 888sports repositions UK brand with Take‘Em On’ campaign

Seeking to ‘reposition its brand’ to UK audiences, 888sports has announced the launch of its new advertising campaign ‘Take‘Em On’. The ‘Take‘Em On’ campaign which has initially been launched on Sky UK channels, was developed by creative media agency Recipe London. 888sport marketing detailed that it wanted to move its brand away from simply promotion of customer offers and match …

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bet365 sponsors the return of jump racing at Hereford Racecourse

SBC News bet365 sponsors the return of jump racing at Hereford Racecourse

Hereford Racecourse and UK racing operator Arena Racing Company, have announced bet365 as headline sponsor of the Hereford ‘Opening Raceday’ on Tuesday 6 October. bet365 a member of UK racings ‘Authorised Betting Partner’ scheme will sponsor the return of jump racing at Hereford Racecourse, with seven races taking the Stoke-based bookmakers name. The bet365 brand will further gain heightened coverage …

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Game Changer! Yggdrasil launches ‘White Label Studios’

SBC News Game Changer! Yggdrasil launches 'White Label Studios'

Updating the market, Cherry AB subsidiary Yggdrasil Gaming has announced the launch of its ‘White Label Studios’., allowing its client base to to leverage the games provider’s development arm creating better bespoke games content. Announcing the launch of ‘White Label Studios’, Yggdrasil governance stated that it wanted to ‘’unburden’ industry stakeholders from legacy frameworks, bringing new development concepts to market. …

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Too Late! No gambling provisions to be attached to the Wales Bill

SBC News Too Late! No gambling provisions to be attached to the Wales Bill

The UK government will not allow the ‘Wales Bill’ to be amended in order to add new gambling legislations for the national assembly. On Monday Labour and Plaid Cymru attempted to add ‘final hour’ provisions to the bill, seeking to give the Welsh assembly the right to restrict and regulate gambling machines on betting shop premises. Late in the game …

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