Betfair partners with Jumio to speed up the customer verification process

Jumio digital credentials management company, today announced that Betfair, a leading global online gambling company, has adopted Jumio’s Netverify® customer verification and on-boarding solution.

Jumio’s Netverify® solution turns customers’ mobile device cameras or webcams into an ID scanning terminal that makes it fast and easy to capture and verify their ID and other credentials to meet Know Your Customer (KYC) requirements and reduce fraud.

Netverify® is now integrated into the Betfair site so that Betfair’s customers can easily and quickly pass KYC checks.  As a result, customers can enjoy a quicker customer experience with Betfair instead of having to take a picture of their ID document and then fax or email it to the Betfair verifications team.

“By adding Jumio’s Netverify® into the customer verification process, we are making life quicker and easier for our customers, minimising fall-out from lengthy verification processes and removing costly man hours where we have to receive and review documents manually”, said Phillip Rivers, Head of Registrations, Payments and Fraud at Betfair.

“More and more of the top operators are integrating Jumio into their customer verification processes.  Betfair is the latest operator to use Jumio not just to meet Know Your Customer requirements but also to deliver a quicker and slicker customer experience”, said Catherine Hickey, EMEA Sales Director at Jumio.

“We’re seeing more and more gaming operators across Europe use customer verification tools like Jumio, not just to tick regulatory boxes but also to improve the customer experience, ” said Clive Hawkswood, CEO at the Remote Gaming Association.