Ted Menmuir

Iryna Kurochkina: Digital Choo – Unconventional wisdom is needed to clear industry media hurdles

Leading fast-growth marketing agency Digital Choo, Founder and CEO Iryna Kurochkina details to SBC audiences that industry incumbents have to move beyond ‘rational approaches’ governing their media strategies in order to extract long-term ROI.  Fresh from winning the ‘Marketing Services Provider’ at the 2019 Betting Awards, Digital Choo and Kurochkina credit their winning formula to bridging creative competencies with optimised …

Read More »

AgiproNews Italian View: Salvini betrayal serves up another guessing game

Another year, another Italian political crisis, as Matteo ‘il Capitano’ Salvini (Deputy PM) chooses to abandon the Lega-5Star coalition ship, leaving Italy on course to an unknown destination. At the time of writing, Italian Prime Minister Giuseppe Conte has declared his resignation, choosing to avoid a certain vote of no confidence served by Salvini and the far-right populist Lega party. …

Read More »

Pinnacle launches its new vision with ‘Future View’ upgrade

Low-margin bookmaker Pinnacle has enhanced its all-round customer engagement capacities by launching its ‘Future View’ website, an initiative it states will act as the company’s ‘foundation for future growth’. Marked as a core project undertaken for 2019, the Future View website offers Pinnacle customers an optimised desktop and mobile experience catering for deeper engagement delivered through enhanced personalisation features. Paris …

Read More »

Ceuta launches ‘BetonCeuta’ conference targeting industry transfers

The executive of Ceuta, Spain’s autonomous city based in the north coast of Africa boarding Morocco has confirmed that it will launch its first online gambling function ‘BetonCeuta’, introducing business leaders to the jurisdiction, which seeks to become a new regulatory jurisdiction for European online gambling incumbents. A two-day conference scheduled from 15-16 October 2019, BetonCeuta will showcase the Ceuta …

Read More »

Trustly hires Louise Nylén to lead fast growth marketing strategy

Leading payment solutions provider Trustly has confirmed the appointment of Louise Nylén as its new Chief Marketing Officer (CMO). Nylén has joined Trustly’s executive team from Stockholm-listed online gambling group LeoVegas AB, where she served in a number of leadership roles including Group CMO (2015-2018) and Deputy CEO (2018-2019). Based out of Malta, she will be tasked with leading Trustly’s marketing …

Read More »

Connexi and Athlete Media join forces to optimise global sports market

Sports agency The Athlete Media Group has partnered with new sports technology platform Connexi to form a strategic partnership which aims to enhance the global sports marketplace. The partnership aims to better connect brands with sports rights holders’ assets, whilst further developing deeper evaluations of professional athletes’ profile and coverage. Founded in 2016 by sports-tech Rory Stewart-Richardson, the Connexi platform provides …

Read More »

Industry urged to rethink esports advertising practices

UK bookmakers have been urged to rethink their advertising strategy with regards to displaying marketing inventory targeting esports events. A report commissioned by cross-party think-tank Demos and the Department of Management at the University of Bristol called for greater use of age verification tools to stop child audiences from engaging with betting-related content. Authors of ‘Biddable Youth’ detail that under-16 …

Read More »

Betclic nets first Polish partnership with Lechia Gdansk

French betting group Betclic has confirmed its first-ever Polish football sponsorship becoming a principal partner of Ekstraklasa league football club Lechia Gdansk. The partnership will see the Betclic brand replace German betting group Merkur Sportwetten Polish market subsidiary Totolotek on the back of Lechia’s matchday shirts. Entering 2019, Betclic governance confirmed that it would launch its sportsbook services for the …

Read More »

FanDuel founders renew $120m compensation claim against Flutter Entertainment

Nigel and Lesley Eccles, the enterprise founders of US fantasy sports operator FanDuel are reported to be renewing their legal challenge against Flutter Entertainment Plc (formerly Paddy Power Betfair), in relation to the FTSE firm’s $465 million takeover of FanDuel completed in July of last year. The husband and wife team are joined by FanDuel co-founders’ Tom Griffiths (former CPO) …

Read More »

Genting ‘Forty Five’ rebrand sees Kensington property return to its roots

Genting UK will refurbish and rebrand its ‘Cromwell Mint’ casino after renaming the property as the ‘Forty Five Kensington’. One of the oldest casino properties operated by Genting, the Cromwell Mint is set to undergo a multi-million-pound refurbishment which will see it transformed into a ‘world class gaming venue’ featuring a ‘first-class dining facility’ at the heart of London’s South Kensington …

Read More »