Aiste Garneviciene, COO at BetGames, reacts to the relaunch of its signature Lotto product. She discusses the role of its Emerald lottery machine as an “engagement driver”, how it is powering the next generation of lottery with more than 36 draws per hour, the standing of the Lotto product within its complete live games portfolio, and why we shouldn’t expect …
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Sportsflare, a subsidiary of Tiidal Gaming, has announced a new partnership with B2B sportsbook provider BOA Gaming. This partnership will see Sportsflare provide BOA Gaming with its suite of esports betting markets and data for CS:GO, Dota 2 and League of Legends, including new and exciting player proposition markets and the first BetBuilder for esports. Virgil Townsend, Chief Commercial Officer …
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Thomas Molloy, Sportsbook Director at Pronet Gaming, reflects on a unique and record-breaking Euro 2020. It may have ended in heartbreak for Gareth Southgate’s men, but while England failed in their quest for glory in the Euro 2020 final against Italy, operators we spoke to around the world were left smiling after a very positive tournament experience. In all the …
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Over recent years we have become increasingly accustomed to seeing the BetBuilder tab appear as an option for matches on our favourite sportsbooks, but the product has so far eluded the esports punter. Until now. Sportsflare, a New Zealand-based tech company focused on providing innovative new betting experiences for esports, has become the first to offer same-game parlay betting around …
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“Rather than looking at it as SEO or influencer marketing, if you blend them together you can achieve much better ROI and player value than if you segment the two.” That was the stance adopted by Lee Beirne, Head of SEO at Ladbrokes Coral, as he joined a panel at this week’s CasinoBeats Summit which asked – Is SEO becoming …
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Xtremepush, the Irish-owned multi-channel customer engagement platform, will press on with its expansion plans in overseas markets after raising $33 million in growth capital. Xtremepush enables its global client base to drive revenue and enhance customer experiences through personalised, data-driven communications across all digital channels. The Dublin-headquartered SaaS company will double its workforce to 140 people in Ireland and overseas …
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Kaizen Gaming has become the latest partner of the Goalscorer Pricing & Settlement (GPS) service from Abelson Info. The agreement will see Greece-based operator Kaizen Gaming optimise goalscorer markets for both its Stoiximan and Betano brands. Abelson Info, a London-based sports data and player odds specialists, already provides the GPS service to a number of tier one operators. Clients of …
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As a “trendy metropolitan city” that fosters creativity, Miami is the perfect new base for EveryMatrix, as the igaming software provider sets about becoming the largest turnkey provider for both the US and markets across Latin America. We spoke to Erik Nyman, appointed last summer as President Americas at EveryMatrix, about the need to get “boots on the ground” in …
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Neosurf has recorded growth rates in excess of market expectations during the pandemic period, underpinned by its focused ‘solid account management’ strategy. Putting people as important as profit in the quest for brand loyalty has been crucial for the popular payments platform, which enables gamers and gamblers to pay online without credit card usage and without disclosing personal information. It …
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SBC News caught up with Betbazar CEO Alex Iaroshenko to discuss why the explosion in popularity for Efootball over the last 12 months is only continuing alongside Euro 2020. Iaroshenko explained that the highest engagement with Efootball is coming around the live matches, making it complementary to the tournament schedule for sportsbook operators. He added that while League of Legends …
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