Luke Massey

Efootball: Betbazar talks engagement, retention and this summer’s betting surge

Efootball

Italy wasn’t the only big winner from Euro 2020, with a stellar performance for Efootball setting the up and coming esports game up for a more prosperous future.  Betbazar CEO Alex Iaroshenko talks us through betting trends this summer, keeping players engaged ahead of the new football season and how stadium traffic might influence Efootball numbers. SBC: Now that the …

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Every sports content site is driven by video – why should betting be different?

video

A seasoned marketing executive who previously headed up the sportsbook division at 888 Holdings, Yuval Benyamini joined content platform WSC Sports in February 2021 as Head of Betting Business Development. Fast forward just a few months and we learned that WSC Sports had teamed up with Sportradar to launch the sports betting sector’s first ‘Live Video Notification’ push service.  We …

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Zohrab Karapetyan: How Digitain is supporting sportsbook partners for Tokyo 2020

Tokyo

From skateboarding to surfing, Digitain has ramped up the number of Olympic sports it is supporting for its sportsbook partners during Tokyo 2020. We spoke to Zohrab Karapetyan, Digitain’s Sportsbook Product Manager, about launching new initiatives to meet the growing Olympic betting appeal and mitigating the impact of time difference on turnover, particularly in Europe, before looking slightly further ahead …

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Sportsflare and HUDstats deliver first positional esports betting widget

HUDstats

Sportsflare will collaborate with HUDstats on a first-of-its-kind positional betting widget for CS:GO, League of Legends and Dota 2 as part of a new esports data partnership. Through this agreement, the Tiidal Gaming Group subsidiary said that both parties will add complementary and best in-class skills to create and deliver innovative esports products to market, resulting in a complete software …

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How does latency and stream delay work in esports?

PandaScore

The relationship between latency and stream delay is pivotal to how the esports betting industry operates, writes PandaScore CEO Flavien Guillocheau. The functionality between these two elements has become increasingly pertinent as the sector continues to grow, expand live betting opportunities and become a sportsbook staple. To understand how it all fits together, it’s important to first establish the difference …

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Bigger and BETER: New sports driving more engaging Setka Cup content

Setka Cup

By adding new sports to the Setka Cup tournaments roster, BETER is now delivering even more ‘fast’ and reliable content for sportsbook operators, said BETER’s Chief Product Officer Alex Lobov. We spoke to Lobov about strengthening its foothold in the fast sports betting niche through the addition of beach volleyball, risk management and countering the threat of match fixing, as …

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EvenBet deal delivers poker boost for Pronet Gaming partners

EvenBet

Pronet Gaming will provide its partner operators with more than 30 different variations of poker, having added EvenBet Gaming’s poker solution to its igaming platform. The deal will also give Pronet access to 24/7 support from EvenBet, API integration and omnichannel solutions, as well as SSL and monthly updates. It also offers Pronet Gaming’s clients the flexibility to choose to …

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Affilka signs TruePartners affiliate tracking deal

TruePartners

Affilka, the affiliate tracking platform developed by SOFTSWISS, will be utilised for all casino brands operating under the TruePartners.io affiliate program. The TruePartners program includes more established brands such as TrueFlip.io, TrueFlip.com and Emojino.com, as well as the new brand Lucky Nova. The Affilka platform, said SOFTSWISS, will provide affiliates across these brands with an “easy-to-use, highly customisable affiliate marketing …

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