Malte Hegeler, Head of Product Development at OddsMatrix, writes for SBC News on how bridging the knowledge gap between esports and sports betting can help towards a more lucrative future. The world of esports can often appear impenetrable for those who did not grow up immersed in its most iconic titles. For the uninitiated, watching a Dota 2 event can …

“If you don’t value compliance then you don’t have a sustainable business model,” said GiG Head of Performance Marketing Jonas Petersen, who explained why GiG Comply is now a crucial companion for gambling operators adapting to the fast-changing compliance landscape. GiG Comply provides a web application software that allows operators to monitor their affiliate marketing websites for content including links, …

Kindred Group’s 32Red, one of the most recognisable online casino brands in the UK, is now live with a bespoke version of the Fast Track CRM platform.  The primary goal of the partnership was for 32Red to achieve greater flexibility for its player engagement campaigns, and with less manual labour. Needing an enhanced segmentation model beyond the standard integration, through …

The esports odds feed from Oddin will be made available to Altenar sportsbook clients as part of a new partnership between the two. Altenar confirmed that the feed, which comes with live-streaming, multiple live markets and over 80% uptime for a wide coverage of esports tournaments, is the latest ‘premium quality data feed’ to be integrated with its in-house developed …

Following the success of the first edition of the Pinnacle Cup this March, Pinnacle Cup II will become the latest in the series – held between 28 June and 16 July 2021. The sequel will see top-tier CS:GO teams from around the world battle it out once again for a share of the $100,000 prize pool. Pinnacle will continue working …

We heard from SIS earlier this year on tapping into Latin America’s strong racing heritage, but what about in regions such as Africa where there is little to no history to draw upon? Joe Andrews, Digital Sales Manager at SIS, discusses taking racing to new operators and bettors across Africa, how the esports betting boom has reached the biggest markets …

Beach volleyball has become the latest addition to the Setka Cup, strengthening its position as a leading organiser of fast sports tournaments for sportsbook operators. The new discipline, powered by BETER, provides operators with live streaming, live data and odds for approximately 450 extra betting events per month – with 16 matches each day. BETER explained that the matches, for …

Ivan Lorinkov, Head of VIP at Soft2Bet, spoke to SBC News about facilitating enjoyable – but not addictive – gambling experiences, using real-time data to identify problem gamblers and why players should never be coerced into betting beyond their own affordability limits. SBC: How does Soft2Bet encourage an enjoyable gambling experience without it turning into an addiction? IL: VIP managers …

An often overlooked side effect of Covid for sports betting, particularly outside of the most mature markets, is the impact stadium restrictions have on the provision of fast data, which can make it difficult for sportsbook operators to offer low latency in-play betting. “For us to operate live betting, we need real time coverage of what’s happening in every stadium …