Luke Massey

EveryMatrix: Bridging the knowledge gap between esports and sports betting


Malte Hegeler, Head of Product Development at OddsMatrix, writes for SBC News on how bridging the knowledge gap between esports and sports betting can help towards a more lucrative future. The world of esports can often appear impenetrable for those who did not grow up immersed in its most iconic titles. For the uninitiated, watching a Dota 2 event can …

Read More »

GiG Comply: Helping operators adapt to the fast-changing compliance landscape


“If you don’t value compliance then you don’t have a sustainable business model,” said GiG Head of Performance Marketing Jonas Petersen, who explained why GiG Comply is now a crucial companion for gambling operators adapting to the fast-changing compliance landscape. GiG Comply provides a web application software that allows operators to monitor their affiliate marketing websites for content including links, …

Read More »

Kindred Group’s 32Red goes live with Fast Track platform

32Red - Derby County's Wayne Rooney during the Carabao Cup match at Pride Park, Derby.

Kindred Group’s 32Red, one of the most recognisable online casino brands in the UK, is now live with a bespoke version of the Fast Track CRM platform.  The primary goal of the partnership was for 32Red to achieve greater flexibility for its player engagement campaigns, and with less manual labour. Needing an enhanced segmentation model beyond the standard integration, through …

Read More »

SportCast: Bringing game-changing concepts to evolve sports betting


SportCast, a pioneer of the BetBuilder concept, is eyeing the ‘next phase’ of its vision to redefine the sports betting experience with the backing of Scientific Games. SBC News caught up with SportCast Managing Director Ryan Coombs and Operations Director Matthew Turk to find out how the recent acquisition will help drive future innovations from SportCast. This includes its ambitious plans …

Read More »

Altenar to integrate new esports odds feed from Oddin


The esports odds feed from Oddin will be made available to Altenar sportsbook clients as part of a new partnership between the two. Altenar confirmed that the feed, which comes with live-streaming, multiple live markets and over 80% uptime for a wide coverage of esports tournaments, is the latest ‘premium quality data feed’ to be integrated with its in-house developed …

Read More »

Beach volleyball the latest new sports discipline for Setka Cup

beach volleyball

Beach volleyball has become the latest addition to the Setka Cup, strengthening its position as a leading organiser of fast sports tournaments for sportsbook operators. The new discipline, powered by BETER, provides operators with live streaming, live data and odds for approximately 450 extra betting events per month – with 16 matches each day. BETER explained that the matches, for …

Read More »

Soft2Bet: Players should never be coerced into betting beyond their limits


Ivan Lorinkov, Head of VIP at Soft2Bet, spoke to SBC News about facilitating enjoyable – but not addictive – gambling experiences, using real-time data to identify problem gamblers and why players should never be coerced into betting beyond their own affordability limits. SBC: How does Soft2Bet encourage an enjoyable gambling experience without it turning into an addiction? IL: VIP managers …

Read More »

Altenar: The new challenge in scouting for live betting data


An often overlooked side effect of Covid for sports betting, particularly outside of the most mature markets, is the impact stadium restrictions have on the provision of fast data, which can make it difficult for sportsbook operators to offer low latency in-play betting. “For us to operate live betting, we need real time coverage of what’s happening in every stadium …

Read More »