Luke Massey

Betting on Sports America delegates get free Sports Betting Masterclass

Sports Betting Masterclass

Delegates at Betting on Sports America now have access to a Sports Betting Masterclass worth $1,000 as part of their event ticket. Held at Jay Z’s prestigious 40/40 Club in Manhattan, SBC will be hosting a Masterclass from 3pm to 6pm on Tuesday 23 April run by Jonathan Smith, the founder of Sportsbook Training Services, with input from Anthony Gray (Senior …

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Marco Castaldo, Microgame: Why new US operators shouldn’t confuse choosing a supplier with defining a strategy

Microgame

We spoke to Marco Castaldo, who explained why uncertainty in the US path from early regulation to profitable business has dictated caution for Italy-focused gaming services provider Microgame, and what he perceives as a “fixation” on platform features, while speculating as to whether leading European operators – particularly those who drive innovation in-house – will move ahead of those who rely …

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OPTIMA: Taking an operator-led approach to R&D

innovation

The openness to innovation, the research to support new innovation, the resources to gain ‘first mover advantage’ for such innovation, or the response time to existing innovation. Whatever the context, innovation is a buzzword that dominates the industry agenda. However, sports betting and gaming solutions provider OPTIMA has taken a slightly different approach to arming its operators with the right …

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Monmouth Park’s Dennis Drazin latest to join Sports Betting Hall of Fame

Drazin

Dennis Drazin of Monmouth Park racecourse is to be the third industry stalwart to be inducted into the Sports Betting Hall of Fame. Drazin will join former New Jersey Governor Chris Christie and Las Vegas bookmaking legend Art Manteris in the latest intake of the Hall of Fame, curated by SBC (Sports Betting Community). The Hall of Fame ceremony is …

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Better Collective Spotlight – Optimising CTA elements through Wettfreunde redesign

Wettfreunde

A known brand in the German language market, Wettfreunde is the go to place for in-depth match analysis, data based sports betting tips and outrights odds comparison. In March, the team launched an extensive redesign of the Wettfreunde website, including a new logo and a reworked structure of the website to improve the user experience. We caught up with Sebastian Faurholdt …

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Lee Drabwell, PBS: Drawing in a customer base frustrated by the online experience

customer

Following a record-breaking Grand National weekend for self-service betting terminals (SSBTs) from Playtech BGT Sports (PBS), which saw bets placed more than double over last year, the company’s Senior Commercial Director Lee Drabwell explains the reasoning behind their surging customer popularity… SBC: SSBTs are proving to be increasingly popular with horseracing customers, why do you think this is the case? …

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Peter Woodfine, Vermantia: Finding the US retail “sweet spot” through modern SSBTs

retail

Speaking ahead of Betting on Sports America, Peter Woodfine of Vermantia says better sports betting facilities that combine live pictures, fast and correct data, and modern self-service betting solutions are a massive opportunity for the country’s retail operators. SBC: What are you looking forward to at Betting on Sports America?   PW: We’re looking forward to speaking with U.S. operators …

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Altenar continues regulated market mission with Malta licence

Altenar

Altenar has set about acquiring more customers from regulated gambling markets after collecting a B2B sports betting licence from the Malta Gaming Authority (MGA). This recognition allows Altenar to work with Malta-licensed operators to offer betting services including extensive in-play coverage and the popular cash out feature. The licensing process for this Type 2 B2B licence took just over five …

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Bet Builder: An industry game-changer fast becoming a necessity

Bet Builder

One of the most innovative additions to sportsbooks over the last 12 months has undoubtedly been the Bet Builder. So much so that Amazing Gaming, a fully managed sportsbook and data feed provider launched by Tain, has prioritised development of the product as part of its 2019 roadmap. Keep reading for more from the company’s Sports Betting COO Robert Wintersteller, …

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