BetBright

PBS strikes SSBT deal to deliver Lottoland betting products

Lottoland Solutions has entered an exclusive agreement with Playtech BGT Sports (PBS), who will become the first retail provider to deliver Lottoland’s jackpot lotto betting products on their self-service betting terminals in licenced betting shops.

Customers in betting shops containing these terminals, of which there are more than 26,000 across the UK, will be able to bet on a range of future international draws for the chance to win huge jackpots.

PBS are the latest company to benefit from Lottoland’s betting solutions, which have paid out €250 million to lotto betting winners. The provider has a retail portfolio of more than 15 products and a roadmap designed to promote further innovation across the sector.

John Pettit, PBS Managing Director in the UK, Ireland, Asia and Australia, said: “This exclusive distribution agreement with Lottoland allows us to add a wider range of lotto betting products with bigger jackpot payouts to our existing numbers portfolio – giving our customers further choice.

“Bookmakers have offered bets on lottos for years as part of their Numbers betting portfolio and it has been popular on our terminals for some time now, but we believe the innovation and customer service delivered by this partnership will take us a step further to becoming a one-stop shop for all betting operators and bookmakers.”

Lottoland Solutions Director Michael Bogie added: “Our jackpot lotto betting products are popular across a range of markets and customers – we are excited to be providing these products to Playtech BGT Sports for their retail customers. PBS are at the forefront of innovation in the sector and our lotto betting will be a very popular addition to their self-service betting terminals.”

PBS has also undertaken an internal reorganisation for Dr Armin Sageder, who retained a 10% holding in BGT at the time of its July 2016 acquisition by Playtech. His remaining 10% interest in BGT will be exchanged for an equivalent interest in PBS, with the associated put and call option arrangements being revised to relate to Dr Sageder’s proposed 10% interest in PBS.

He has been rewarded for the incremental growth of the non-BGT business in addition to the BGT standalone business, with the amount payable calculated by reference to 7.2 x PBS’ 2019 EBITDA, less the existing EBITDA of the non-BGT businesses which form part of PBS.

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