Editec - Copyright: alexeysmirnov / 123RF Stock Photo

Editec chooses BtoBet to drive online growth in Africa

Editec has chosen industry platform provider BtoBet as the technological partner to drive its collection of online brands towards sustained growth across Africa.

The London-headquartered Editec, which operates under the brands of Premier Bet, SBA, Guinee Games, and R&S Betting, already holds a strong presence in several regions across the continent, along with an established retail estate and network of agents.

Alex Rutherford, Editec’s Head of Online, said: “We were extremely impressed by the flexibility and functionality of the BtoBet platform and look forward to an incredible partnership which will push EDITEC’s brands to the next level and give our customers a truly exciting betting experience.”

BtoBet Chairman Alessandro Fried added: “The growing number of gamblers and the spread of mobile in Africa is indicating the need to adopt a suitable platform and fitting software to deliver the greatest insight into players’ data and behaviour.

“This will help to both drive and manage the gaming business in the most efficient way. In this perspective, we are very proud to support Editec as a partner in Africa and to provide our technology and solutions, to increase the company’s revenues.”

This comes just a week after BtoBet, voted Rising Star in Sports Betting Innovation at the SBC Awards 2017, partnered with iSoftBet to expand into markets across Europe, Latin America and Africa.

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