Luke Massey

Mindway AI hires Rasmus Kjærgaard as new CEO

Mindway

Mindway AI, a Denmark-based software company which specialises in solutions for the identification of problem gambling behaviour among online bettors, has hired Rasmus Kjærgaard as its new CEO. As of 1 December, he has taken his seat at Mindway AI – a university spin-off by scientists from the Institute for clinical medicine at Aarhus University. It is part-owned by Better …

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AGTech extends lottery hardware business through Alibaba

AGTech & Alibaba

AGTech Holdings subsidiary Beijing GOT Technology has entered into an agreement with its parent company Alibaba Group to supply equipment including point-of-sale (POS) terminals and facial recognition payment equipment. According to the agreement, AGTech may provide equipment and maintenance services to Alibaba through open bidding and commercial negotiations.  Such equipment include, but not limited to, POS terminals and face recognition …

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Andrew Ashenden, Stats Perform: Delivering a superior player prop experience

Stats Perform

We spoke to Andrew Ashenden, Chief Betting Officer at Stats Perform, about why VQ – a new API service already live for NFL and NBA player performance lines – is boosting the betting experience for punters and solving a previous pricing problem for operators.   SBC: In the simplest terms, what is VQ? AA: VQ is Stats Perform’s advanced player …

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OLG doubles Canada’s GLMS representation

Aquarius - Handshake - Hand holding on black background

The Ontario Lottery and Gaming Corporation (OLG) has become the latest member of the Global Lottery Monitoring System (GLMS) – the state lotteries’ mutualised monitoring system for sports betting. OLG is the association’s 33rd member and the second Canadian organisation to join after Loto Québec. An agency of the Government of Ontario, OLG manages a successful and regulated sports wagering …

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Better Collective Spotlight: Improving the user experience through personalised content

personalised

The launch of the new bettingexpert.com site has helped Better Collective to increase the user experience through personalised content for its users. Until recently, Better Collective’s betting-based education and tipster sites relied on more generic content, including emails, broken down by country to serve users with the correct odds in the right language. However, the “near two-year process” to create …

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Netflix shows the way for iGaming says BtoBet

Netflix

Netflix provides an excellent example of the power of a company with a simple, clear customer strategy and business model adapted for the digital age, according to new insight on the player-first betting experience from BtoBet CMO Sabrina Soldà. Soldà explained that iGaming companies should take note of how Netflix is “redefining the concept of customer centricity through technological innovations”. …

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Design or content – The key to customer loyalty for iGaming?

design

What is the key to customer loyalty for iGaming – design or content? There is no clear-cut answer to this complex question, writes Betinvest COO Max Dubossarsky. Experts believe that the average person sees around 3000 advertising messages a day. Advertisements are played before TV shows, they appear amongst articles in the pages of glossy magazines, look out from billboards, …

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Casino to commercial: Hornsletten makes EveryMatrix move

Hornsletten

Stian Hornsletten, formerly Chief Executive Officer (CEO) of the CasinoEngine division at EveryMatrix, has taken on a new role across the company’s commercial teams. Hornsletten has been appointed as Group Chief Commercial Officer (CCO) to drive the company’s commercial strategy and bring new operators on board, as well as oversee the sales, marketing and account management teams. A co-founder of …

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Carsten Koerl, Sportradar: Playing a fair game keeps us coming back

Sportradar

Carsten Koerl, CEO at Sportradar, explains why “working with the utmost integrity” to safeguard businesses from corruption remains at the foundation of its operations, before highlighting some of the company’s “standout moments” for 2019. This included becoming the first industry supplier to hold data distribution deals with each of the ‘big four’ US sports leagues, hiring former Interwetten CEO Werner …

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