The multichannel player journey builder has become one of the most popular features of the Xtremepush engagement and analytics platform, said the firm’s CEO Tommy Kearns.  Kearns was speaking to SBC News following last month’s SBC Awards, where Xtremepush won the award for best Marketing & Services Provider of the Year (pictured).  It currently works with industry leaders such as …

1xBet wants to “set new standards of betting culture” in Africa after being granted a full National Licence to operate its sports betting brand in Nigeria until 2024. The licence strengthens the African presence for 1xBet – a long-term supporter of Nigerian football and and an official sponsor of the Confédération Africaine de Football (CAF).  1xBet is the registered trademark …

BtoBet has targeted “integration of a digitally wider channel spectrum” through Neuron 3 – a ‘player-centric’ platform supporting mobile, desktop, retail, social media and TV betting. The igaming and sportsbook provider believes that new single-solution platforms such as Neuron 3, which will be officially unveiled at ICE London, will reshape an industry “stuck in a phase where most larger bookmakers …

Gambling accounted for just 2.2% of the average 141.9 adverts seen by children each week in 2018 according to new figures published by the Advertising Standards Authority (ASA), which confirmed that children’s exposure to gambling adverts, relative to adults, has fallen from 38.6% in 2008 right down to 20.4% last year.  The new report by the UK’s independent advertising regulator …

The International Betting Integrity Association (IBIA) has signed a betting integrity information sharing agreement with the Sports Integrity Unit, a new unit launched by the Malta Gaming Authority (MGA) this summer as part of an initiative to increase the focus on the fight against the manipulation of sports competitions. The Memorandum of Understanding (MoU) is the first agreement between the …

“We know better than to stand still in the betting industry,” said Pinnacle CEO Paris Smith, as she reflected on a year of big changes for the company on both the B2B and B2C side. As 2019 draws to a close, we spoke to her about Pinnacle’s B2B market entry and the key benefits of this new ‘Pinnacle Solution’ – …

The International Betting Integrity Association (IBIA) has helped to salvage the sale of live scoring data for the $25k level of the International Tennis Federation (ITF) World Tennis Tour (WTT).  In 2016, the four organisations principally responsible for governing professional tennis at the international level (ATP, WTA, ITF and Grand Slam Board) appointed an Independent Review Panel (IRP) to address …

Stanislav Silin, CEO at Altenar, reflects on a successful year for the sportsbook software provider, which saw it obtain key licences with the Malta Gaming Authority (MGA) and UK Gambling Commission (UKGC), and defy challenging conditions in both Italy and Sweden to launch four regulated customers across the two markets. SBC: What are the key highlights for Altenar from 2019? …

Sportradar has secured its first Memorandum of Understanding (MoU) with an operators’ association through APAJO, the Portuguese Association of Online Betting and Gaming. The company’s Integrity Services division has committed to improving the investigation into possible corruption, particularly in Portuguese sport, by exchanging data and information related to sports integrity. Furthermore, Sportradar and APAJO will explore opportunities for additional projects …