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Spotlight Sports Group launches new Superfeed content engine

Spotlight Sports Group has launched Superfeed, a feed of sports betting editorial and data covering all four major US sports and leading racing content from Racing Post.

Superfeed was designed to incorporate Spotlight Sports Group’s vast array of content into one product, delivering expert sports betting editorial and data in over 70 languages via a full API integration or through a widget. 

The group’s data scientists and journalists “produce editorial expertise that sits alongside relevant markets to engage customers for longer”. 

Included in the product are pre-match betting insights, verdicts and projections on all sports. When the event becomes live, Superfeed powers the ‘revolutionary technology’ to provide real-time in-play tipping, reacting to on-field events and driven by historical data. 

Also included in Superfeed is the ‘industry-leading’ racing content from Racing Post covering 60,000 races across the world.

Meanwhile, as the group continues to expand across the US, it now contains expert content covering all four major US sports including college sports totalling 7,000 events annually.

Spotlight Sports Group Chief Commercial Officer Sam Houlding detailed the breadth of content and how Superfeed can make more events matter to customers. 

“Superfeed is the next exciting step for Spotlight Sports Group when it comes to the provision of content,” he said. “The product contains more content across more sports and languages, than ever before. We’re now producing sports betting insights, verdicts and projections on 25,000 events a year. 

“From our research, we know sports bettors bet on a range of up to 5% of sports events. With Superfeed you can now inform, empower and engage them on the other 95%, making more events matter to your customers.”

Houlding added: “With the feed also encompassing all relevant US sports, delivered from our localised US content experts as well as the much-loved Racing Post content, Superfeed is our most advanced content generation product to date. 

“We’ve simplified integration by working with our partners and we’ve grown our data science and editorial team to produce the best sports betting content in the industry. We’re excited to see the full power of Superfeed in action, enriching sportsbooks with expert content.”

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