The German Ice Hockey Federation eV (DEB) has announced its partnership with digital sports betting company LV BET. While the national team is currently playing in South Korea, LV BET and the DEB have agreed on a mutually beneficial media cooperation. During the one-year agreement, LV BET will be the official partner of the German National Ice Hockey team and the …

Football INDEX, the world’s first football stockmarket which enables ‘football traders’ to buy and sell real money shares in the world’s top professional footballers, has announced its expansion into Sweden and Canada. As of this month, football fans in Sweden and Canada will be able to utilise their football knowledge and build a portfolio by selecting from over 2,000 footballers …

With the growth of the US sports betting space becoming a more realistic possibility, operators are left questioning the best methods to fully unlock the potential of the US market. Speaking to SBC the Co-founder and CEO of Chalkline Sports, Daniel Kustelski analysed the US market and what is likely to be the most efficient approach for operators as they enter …

From sponsorship to the ever-expanding world of football media coverage, when it comes to the business of football, SBC has you covered. This edition looks at the potential sale of Sunderland, a united front from the Football League and a new partnership for the English FA . ____________________ Football League clubs vote for transfer window change English Football League clubs …

Scientific Games Corporation has announced that it is delivering Lotto Berlin’s (the “Lottery”) network of 950 retailers a new suite of lottery retail terminals, including tablet-based technology. The German lottery awarded Scientific Games a new six-year contract for lottery retail technology last year. As part of the contract, Scientific Games is also providing Lotto Berlin and its retailers with field service, …

The first Malta-built and Malta Gaming Authority (MGA) licensed esports betting platform esportsbetting.com, has not only announced its official launch, but has also unveiled a partnership with the Esports Integrity Coalition (ESIC). Upholding the betting compliance standards of the ESIC, esportsbetting.com provides a trusted betting platform that operates at the highest level of integrity in order to foster an environment …

Supplier of software to the online gaming industry, Bede Gaming has signed a partnership agreement with Pragmatic Play, which will see the content provider’s entire offering integrated into Bede PLAY. Pragmatic Play’s portfolio of more than 80 HTML5 games, including Chilli Heat, Gold Rush, Vegas Nights, Caishen’s Gold and Jurassic Giants will be available to all Bede operators. The addition …

There was a racing first at Wetherby this week, as for the first time ever three horses were beaten on Betfair’s exchange at odds of 1.01, while the surprise winner Pookie Pekan was an in running 1,000-1 shot. The event became possible when Northern Girl, who was at the time leading the race fell and inadvertently obstructed Dulce Panem, subsequently the …

Online lottery operator, Lottoland has unveiled a new initiative that will see the digital makeover of the Irish Red Cross ambulance fleet nationwide. Lottoland emphasised that it opted to partner with the Irish Red Cross for 2018, because of the variety of its humanitarian projects both at home and abroad, and the success it has had across many different types …

When it comes to brand ambassadors, very few resonate with football bettors as much as planetwin365’s Roberto Carlos. The former World Cup winner and Real Madrid legend, strikes a chord with football fans who watched him use his venomous left foot to torment opposing players throughout his 11 year spell at the Santiago Bernabéu. The full back also enjoyed a …