Attendees at the upcoming Betting on Football Conference will be able to experience first-hand the DBR technology, currently utilised in La Liga to broadcast eight regional sets of perimeter advertising for the same match globally at 36 Real Madrid C.F. and F.C. Barcelona away matches. Sports marketing agency Project11’s successful business model encompassing its La Liga division and holding rights to …

InCrowd are continuing to enrich fan engagement for supporters of Leeds United, with the launch of a new mobile app available to download on the Apple Store and the Google Play Store. LUFC fans have access to a new two-way channel between themselves and the club. The Official LUTV mobile app enables fans to engage with a host of different …

Stockholm-listed industry affiliate marketing network, Catena Media has outlined its intention to purchase online betting comparison site, BETFREEBETS.UK. Catena Media is aiming to follow up a positive 2017, by continuing a trend in the affiliate market as it places a strong focus on mergers and acquisitions. The group recently expanded its German market presence, confirming the acquisition of Dreamworx Online …

Publishing its results for 2017, affiliate marketing firm XLMedia has detailed another set of record breaking results, outlining that its revenues increased by 33% to $137.6 million from the corresponding year. Additionally, the Gross profit of XLMedia rose to $73.1 million up 37% from 2016. The group reported its Nordic expansion played a key role in its positive 2017 outlook, …

In a report issued by Income Access, Paysafe’s marketing and technology services provider, it has been outlined that affiliates are increasing their focus on growing traffic on the mobile platform.   The report, entitled State of Play: iGaming’s Affiliate Marketing Industry, detailed that 39% of affiliates that took part in the research said that more than 50% of their traffic arrives from mobile …

Worldpay has outlined its predictions for this week’s Cheltenham Festival, detailing that there could be as much as a 45% surge in online betting activity during the four-day festival, as racing fans seek to beat the bookies. A new analysis from Worldpay utilised gambling data from the 2017 event and found that Irish punters are most likely to try their …

As punters drink in the unmistakable Cheltenham roar this afternoon, 10mm of overnight rain means that for the first time in 36 years the going at the Festival will be heavy to soft in places. The last time the going at the Festival opened up with heavy ground, the first race was won by a 66/1 shot in Ikdam. The …

Regulus Partners, the strategic consultancy focused on international gambling and related industries, gives an insight into some of the key developments in the gambling industry as part of its ‘Winning Post’ column. Australia: market development – the state they’re in The Australian betting market was significantly rearranged this week, with William Hill bowing out and Stars becoming an important player. New …

Global sports betting site, Betway has announced that it has initiated the search for a new creative agency, following the conclusion of its seven-year partnership with Above+Beyond. The new agency will start in summer 2018 on a long-term, multi-million-pound contract. It will work towards a major global campaign launch and regional roll out in 2019, supporting Betway’s growth into new …

From sponsorship to the ever-expanding world of football media coverage, when it comes to the business of football, SBC has you covered. This edition looks at Russia 2018, a new sponsorship deal for the FA and a positive year for Leicester City. ____________________ The Football League schedule meeting with Wolves over third party ownership Following on from a number of …