An underlying narrative from William Hill’s departure of the Australian market this week, was that the operator is readying itself to expand its US footprint should the US Court overturn the PASPA act this year. Since 2012 William Hill has had betting outlets in Nevada, however since the possibility of legal sports betting grew in New Jersey, the group has …

Progressive platform provider InBet Games is aiming to further enrich its offering, agreeing a new partnership with online gaming software developer EvenBet Gaming. A key benefit of the deal for InBet Games will be the integration of EvenBet’s cutting-edge poker product, which utilises a turnkey poker solution and delivers multi-functional performance alongside exceptional reliability and scalability. The agreement also furnishes …

Multi-channel messaging platform OtherLevels has launched its innovative in-play messaging module with Sun Bets, significantly improving the operator’s engagement and scalability with bettors during live sporting events. It means the UK-facing sportsbook will now be able to dynamically deliver personalised, contextually-relevant messages promoting its latest in-play odds across the long-tail of all live sports and matches. OtherLevels’ in -play messaging …

Sky Bet and Heavyweight Sports has outlined ambitions to raise the profile of a nominated charity, ahead of Sky Bet’s sponsorship of the Supreme Novices’ Hurdle at next week’s Cheltenham Festival. This year’s high profile Sky Bet Supreme Novices Hurdle will see the UK’s most popular online bookmaker link up with the Injured Jockeys Fund (IJF). As Sky Bet not only offers …

Andrew Morgan, international manager and senior editor at Independent Content Services, suggests ways bookmakers can leverage content to get the jump on their rivals during and after the upcoming Cheltenham Festival. With the Cheltenham Festival just a few weeks away, sportsbook operators will be putting the finishing touches to their battle plans as they do their utmost to stand out …

Oddschecker has launched the second consecutive Cheltenham Traders Tipping League, expanding this year’s tournament to 11 operators. Last year’s tournament was dominated by Coral, who ran out comprehensive winners with 141.5pts of profit, it meant that if you had staked £10 on each tip provided by the bookie, you would have ended the festival with £1415 profit. The odds comparison …

Aspire Global has announced that it is expanding with the launch of a sportsbook in Portugal. The move comes after the company’s platform was legally and technically certified for the sports vertical, with local partner Cofina Media being granted a betting license. Aspire Global entered the newly regulated Portuguese market at the end of September, 2017, through the launch of …

Respected information provider for the igaming affiliate market, iGB Affiliate has announced that its autumn affiliate conference will be moving to Lisbon in 2018. The Lisbon Affiliate Conference (LiAC) will take place from the 17th to the 20th October 2018 and is expected to bring together the key stakeholders in the igaming affiliate industry. Shona ODonnell, Event Director, Clarion Gaming …

This week’s announcement that The Arena Racing Company (“ARC”) will fully equip all of its 15 racecourses with WiFi by the end of summer 2018, has been met with a negative response from Fair-Bet Bookmakers. The WiFi, which will be powered by Sky WiFi can be used by everyone from customers in the grandstands, paddocks, bars and restaurants, through to …

The UK Gambling Commission (UKGC) has published its latest Gambling Participation Report covering the year of 2017. The report provides a unique and comprehensive update on gambling trends across the UK, examining the rates of participation, at-risk gambling and the effectiveness of self exclusions. Breaking down overall gambling participation, the report revealed that in spite of online participation in gambling …