Joe Streeter

Mr Green appoints Mattias Wedar as new Tech Chief

SBC News Mr Green appoints Mattias Wedar as new Tech Chief

Mr Green has announced that Mattias Wedar will replace Stefan Gustafsson as Chief Executive of its technology development subsidiary, Mr Green & Technology. Having previously held the role of Chief Information Officer and Chief Executive Officer at Swedish search portal Eniro, Wedar will bring with him a wealth of experience when he takes up his new role in September.    …

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Mayweather/McGregor – Paddy Power’s punchy payout gamble

SBC News Mayweather/McGregor - Paddy Power's punchy payout gamble

With three days until the most anticipated boxing event of recent memory, Paddy Power has already rewarded backers of Floyd Mayweather by paying out on the American fighter. The Irish bookmaker has made the £250,000 payout this morning, in spite of nearly 80% of punters backing the two-weight UFC champion Conor McGregor. A spokesman for Paddy Power said: “We’re spinning …

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GalaBingo lands prime time advertising slot

SBC News GalaBingo lands prime time advertising slot

GalaBingo.com has strengthened its relationship with Channel 5, after becoming the new broadcast sponsor of Australian soaps, Neighbours and Home & Away in a deal brokered by Sky Media and 7 Stars. Expanding its media deal with the British commercial television network, the new agreement will extend the brand’s visibility, as well as heightening its messaging amongst its key audience. …

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iSport Genius and Sportsbet announces partnership to invigorate Australian betting experience

Sisal - Copyright: anyaberkut / 123RF Stock Photo

Sports data platform provider, iSport Genius has signed a deal with Sportsbet that will allow the Australian online sportsbetting market to utilise a data proposition that informs and educates customers about their betting options. iSport Genius’ interactive consumer-facing platform leverages data via an intuitively designed interface and creates a large volume of engaging calls to action, helping to improve the …

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Playtika agrees partnership with Spain’s oldest football club

SBC News Playtika agrees partnership with Spain's oldest football club

The first social gaming company to offer free-to-play casino style games, Playtika has agreed to become the primary sponsor of Spain’s oldest football club, Sevilla. As part of the deal, Playtika will advertise the World Series of Poker’s free to play poker room on the iconic Sevilla shirt throughout the 2017/18 season.   Playtika branding will also appear around Sevilla’s …

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Betfair – Major money comes in for underdog McGregor after late rule change

Mayweather

Betfair has revealed that the unwavering faith of punters in Conor McGregor earning a monumental victory has led to the odds on the Irishman dramatically shortening. Eight days out from the biggest boxing event in recent memory, the odds on McGregor defeating the man widely regarded as the most talented fighter of the 21st century, Floyd ‘Money’ Mayweather are as …

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British racecourses delighted with Colossus bets as new pool betting partner

Grosvenor Sport

British racecourses and Colossus bets has announced a partnership that aims to enhance the future pool betting offering on British Racing. This arrangement between the Project Steering Board and Colossus Bets will ensure that customers have access to an innovative portfolio of bets, including cash out opportunities, access to the ‘Syndicates’ platform provided by Colossus Bets and six and seven figure …

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Betway expands its football sponsorship portfolio with former German champions

BetBright - Copyright: ramirezom / 123RF Stock Photo

Betway has signed a three-year deal to become the official betting partner of four-time German champions, Werder Bremen. The deal marks Betway’s continued expansion into German football, as the online bookmaker has already sponsored four Bundesliga 2 clubs – St. Pauli, Union Berlin, Eintracht Braunschweig, Dynamo Dresden. The new agreement is part of Betway’s commitment to driving brand awareness with …

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EvenBet Gaming CEO describes Betting on Sports as the ‘perfect event to show the world’ brand new product

Betting on Sports

Online gaming software developer, EvenBet Gaming has announced its main objective at Betting on Sports 2017  is to introduce its upcoming DFS software to the sports betting and fantasy sports professional community. Widely regarded as the sports betting event of the year, the second edition of the largest international sports and betting trade conference will take place at the Olympia Conference …

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