Kambi closes in on ATG deal as Sweden prepares for reform

Kambi has announced it is close to finalising a deal with Swedish horse racing operator AB Trav och Galopp (ATG) for the provision of its premium sports betting services.

As part of the newly formed partnership, ATG will enhance its offering with the integration of Kambi’s renowned sportsbook product. The group has outlined that internal product testing will commence  imminently.

The deal comes in anticipation of Sweden publishing its much anticipated revamped national gambling policy, in which it will open a new licensing window for online gambling/betting operators.

The deal comes of the back off Kambi reporting a strong performance for Q1 2018, reflecting on the results at the time Chief Executive Kristian Nylén commented:“Kambi kicked off the year in positive fashion with Q1 2018 delivering double-digit revenue growth, a strategic investment in a virtual sports company and the signing of a new customer.

“In addition, since the end of the quarter, we added another operator to the Kambi network, stretching our run of new customer wins to an impressive 10 consecutive quarters.”

“In March, we signed our 16th customer in Casumo. As an innovative and gamification-led operator, Casumo sought a sportsbook solution which could give them the ability to create a betting product true to their brand. The Kambi platform is unique in that it promotes operator innovation so Casumo is seen as a good fit for us and I’m delighted to have them join the Kambi network.

He added: “Meanwhile, last week we signed a multi-channel deal with Stanleybet Romania, one of the most recognised and respected sports betting brands in the regulated Romanian market. This is a significant deal for Kambi with Stanleybet Romania initially migrating its online players to the Kambi platform ahead of installing Kambi’s full suite of retail products across its 300-plus retail stores. To sign two vastly different customers with very different requirements highlights the Kambi Sportsbook’s ability to satisfy a wide spectrum of operators and player segments.

“Finally, in February we made a strategic investment into virtual sports developer and supplier Virtus Sports. We believe this deal will strengthen the Kambi offering through the addition of a virtual sports product growing in popularity.”