SBC News Voice of the Sports Betting Industry
Aiming to set its sportsbook offering apart at the upcoming World Cup, William Hill has revealed that for the tournament’s duration it guarantees to accept single bets with a minimum of a £10,000 liability on all 90 minute markets.
The guarantee, which applies to all William Hill customers including those who might previously have had restrictions, comes off the back of the operator’s successful bet liability offer on ITV races earlier in the year.
The firm received widespread plaudits from racing punters after it guaranteed to lay customers to lose a minimum of £5,000 for win bets placed in shop on all ITV races, additionally online customers were able to bet to win a minimum of £1,000 at the available price.
However, the group has taken its World Cup offer a step further, already guaranteeing to accept online bets with a minimum of a £10,000 liability for the first round of games, with the guarantee also being available in shop on the day of the games.
William Hill Group Trading Director Terry Pattinson commented: “We aspire to be the bookmaker of choice for the World Cup and we hope this commitment will encourage customers to choose William Hill for the tournaments duration.”
It’s a guarantee that’s likely to appeal to higher staking sports bettors, especially given how punter friendly the 2014 World Cup group stages were, with a large amount of results going in favour of bettors.
