Football DataCo, the official data rights holder of all the professional football leagues in England and Scotland, has granted Genius Sports the exclusive rights to supply and sub-licence official match data and fixture lists to licensed betting operators in South Africa.
The exclusive data partnership will elevate the betting opportunities for South African punters, enabling licenced betting operators throughout South Africa to offer extensive pre-match and in-play betting on all competitions including the Premier League, English Football League and Scottish Professional Football League.
Adrian Ford, General Manager of Football DataCo, commented: “South Africa is a significant and growing market for football betting. With its strong distribution capabilities and understanding of the local market, Genius Sports was our preferred choice to supply high quality Official Data to regulated betting operators and their customers.”
Steven Burton, Managing Director of Genius Sports, added: “We are delighted to be working with Football DataCo in South Africa, growing the global profile of English and Scottish football while enabling licensed betting operators to offer world-class products to their customers.
“The extension of our partnership will also ensure betting on their competitions continues to be safe, transparent and regulated within the rapidly expanding South African market.”