Craig Davies

Craig Davies is a writing enthusiast who joined SBC in September 2017, following years spent in the news and sport sectors of Journalism, in addition to a significant period of time travelling. During his time at the University of Central Lancashire, Craig grasped every opportunity he could to gain experience writing on a plethora of sports. Culminating in a year spent working for The Lancashire Telegraph at Blackburn Rovers during the, then Premier League side’s, 2009/10 season. Upon graduating with a degree in Sports Journalism, he began working for the Tameside Reporter, a regional title, where his primary duty was news, however, it quickly turned into something of a joint role with sports incorporated into the mix. After the newspaper entered administration Craig began doing freelance work for a number of websites in several different fields, before donning a backpack for a two year stay in Australia and South Eastern Asia. Short story writing as he ambled from place to place. Eventually all roads led to home, and his position as a Journalist for SBC.

GR8 Tech: A product must be comfortable for both operator & player

SBC News GR8 Tech: A product must be comfortable for both operator & player

Profitability. A primary focus for any business, but a concept that is fraught with a range of challenges in ensuring that the correct path is consistently trodden, and that success is ultimately maintained. While maximising profitability is the ultimate aim, achieving such a feat is far from simple. A key facet of this is ensuring that market demands are consistently …

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Adam Day of Bayes Esports on the customer journey & heightening esports turnover

SBC News Adam Day of Bayes Esports on the customer journey & heightening esports turnover

Adam Day, Senior Director, Commercials & Head of Sales at Bayes Esports, talks to SBC News in detail about the customer journey, and how the company can help those of all shapes and sizes achieve their ultimate ambitions. SBC News: Bayes Esports possesses a range of products to help elevate an operators’ offering through various stages of their journey. Could …

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Twenty First Group partner with Abelson to offer player props from data originated for clubs

SBC News Twenty First Group partner with Abelson to offer player props from data originated for clubs

In conversation with SBC News, Dan Zelezinski, Chief Commercial Officer, Twenty First Group, builds on an experience of using data and analytics to provide content and advisory services to the gaming and media sectors, to assess how a fresh innovation could solve operator pain points.  For all the money and attention it gets, football remains a sport littered with inefficiencies. …

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Elevating the Esports Experience: A Look into Bayes Esports’ Future

esports set up

Amir Mirzaee, Chief Commercial Officer & Managing Director of Bayes Esports, assesses how to heighten the esports experience for all, and just what the company has in store for the future. As esports viewership soars and esports betting expands globally, it opens the door to a vast amount of business opportunities. But, with so many different avenues and potential investments …

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Stats Perform: innovations to heighten entertainment & drive confidence

SBC News Stats Perform: innovations to heighten entertainment & drive confidence

The industry once again stands poised to take in a wave of fresh products and innovations in the English capital, with Stats Perform one such company that is looking to continue creating “memorable betting experiences” as a trifecta of sporting showpieces loom on the horizon. Self confessed to be “exceptionally excited” about the week that lies ahead, the group is …

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Betting on traditional sports and esports: challenges and benefits for bookmakers

SBC News Betting on traditional sports and esports: challenges and benefits for bookmakers

Hot on the heels of a key pair of developments for the company, Sergii Mishchenko, CEO of GGBET UK, assesses the key similarities and differences between esports and sports, the key developments that we can expect to see through the current year, what exciting things are in store and much more. SBC News: Thanks for taking the time to talk …

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Metric experts on the UK racing state of play

SBC News Metric experts on the UK racing state of play

SBC sat down with Metric Gaming’s racing experts Mike Coultard and Charlie Casey to discuss the state of play of the UK racing scene, how operators can be more competitive in a challenging landscape, and of course, some tips for Cheltenham. SBC News: Can you both tell us a bit about your experience and roles at Metric? Mike Coultard, Head of Sales: …

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Assessing AI opportunities and a second wave for crypto

SBC News Assessing AI opportunities and a second wave for crypto

As one year ends and another begins, a series of reflections and predictions are to be expected. However, despite the optimism that encompasses many as January commences, numerous challenges remain and emerging trends continue to provide various opportunities. In the conclusion of a two-part SBC News special, a selection of these, including player retention, emerging tech, markets of promise and …

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Roundtable: successes, failures, major trends & keeping players active

SBC News Roundtable: successes, failures, major trends & keeping players active

As one year ends and another begins, a series of reflections and predictions are to be expected. However, despite the optimism that encompasses many as January commences, numerous challenges remain and emerging trends continue to provide various opportunities. In a two-part SBC News special, a selection of these, including player retention, emerging tech, markets of promise and much more, will …

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