In igaming, where businesses constantly compete for market share, the challenge lies in establishing genuine, long-term partnerships that go beyond short-term gains. GR8 Tech’s CBDO, Yevhen Krazhan, offers a fresh perspective on how to address the issue through thoughtful, client-focused collaboration. What sets Yevhen apart is his perspective on business development – not just as a path to profit but …

In late 2023, Broadcom finalised its acquisition of VMware. This has affected many organisations within the igaming and online sports betting sector, leading to companies such as Continent 8 Technologies to consider alternative virtualisation solutions for their internal IT and enterprise needs. With this in mind, SBC News spoke to the company’s Chief Technology Officer Edward O’Connor regarding their strategic …

Immediacy. A craving that has grown to become ingrained across society, and one forms a crucial component of global development practices to ensure that users continue to receive the highest quality within the quickest timeframe possible. However, this forms just one strand of the wider complexities that must be considered as Amelco aims to implement a consistent pipeline of updates …

Billed as a “fun, fast and fair cryptocurrency and fiat sportsbook,” Sportsbet.io, a brand operated by Yolo Group, quickly set about carving its own path through a saturated environment following its establishment eight years ago. Despite a swift and widespread embrace of sporting partnerships to gain traction across strategically targeted jurisdictions, to utilising digital currencies to appeal to a new …

GR8 Tech is striving to “unlock the whole igaming business potential” within Africa for existing clients, as the continent forms one strand of an expansion plan that demonstrates that the company is far from placing all of its eggs into one basket. This aspiration was shared by CEO Evgen Belousov on a sprawling SBC Summit showfloor, however, eagerness was also …

Capturing the attention of a different player demographic outside the more traditional sports betting community was stipulated as a prime ambition by Inspired Entertainment and GRID after blending a rapidly evolving recreational activity with virtual sports. The challenge, highlighted by the aforementioned co-developers, centres around how to make the art of competitive video gaming accessible and exciting for less involved …

Creating a sense of luxury and splendour is an appealing feature of any product or brand for both consumers and businesses across the world, and this is the primary function that drives the inner workings of Affter on a day-to-day basis. The invite-only affiliate program, which officially broke cover in August 2023 and will proudly take its place on the …

Since pioneering live video streaming for sports betting almost 20 years ago, Stats Perform has strived to continue leading the space in both rights and product innovation, ensuring video experiences are tailored for more trusted and entertaining betting, across the world’s biggest betting sports.   At the SBC Summit in Lisbon, the company be presenting their latest cutting-edge range of new …

Earlier this month, GR8 Tech pulled back the curtain on a new video series that was designed to address just how the company can address a multitude of operator challenges, from AI personalisation and deposits and withdrawal issues to setting up multisport widgets and much more.  Following this, Chief Product Officer Denys Parkhomenko speaks to SBC News to delve into …

The increasing cost of user acquisition has proven to be a critical pain point for many across the sports betting ecosystem, with the addition of FTDs proving to be an increasingly challenging and costly exercise. In the concluding portion of a latest SBC News roundtable, the role of personalisation in acquisition and retention, as well as how the industry can …