Jeevan Jeyaratnam, COO of Abelson Odds, offers up a fascinating thought-leadership viewpoint on the impending arrival of the blue card to the beautiful game. Operators and suppliers, he says, will have to carefully consider how they intend to handle its implications.  Feeling Blue The controversial decision on the use of blue cards has been delayed until March 2 after, most …

Sports betting solutions provider Betby has announced that it will launch multiple betting brands and make its AI-based sportsbook tools available to all brands powered by its partnership with next-generation casino platform supplier Bad Hombre Gaming. The latter, which specialises in crypto payments, currently uses Betby’s sportsbook platform and the Betby.Games esports odds feed to power over 15 brands, with …

Better Collective has announced the completion today of its acquisition of Toronto-based sports media group Playmaker Capital. The brand owns and operates a number of sports media brands in the Americas.  Simultaneously, Better Collective’s Board of Directors has “resolved to increase the company’s share capital with nominally EUR 17,554.29”. Accordingly, 1,755,429 new ordinary shares, each with a nominal value of …

Sergiy Shchelkov, Sales Executive at Epom, shares some valuable insights into responsible advertising techniques and how they can contribute to a safer gambling environment for all concerned. What is the first thing that we should be looking to do when it comes to creating a policy on responsible advertising? We must ensure that the susceptible users are separated from the …

Incentive Games’ John Gordon, in an exclusive chat with SBC, shares some background on the launch of the firm’s Incentive Labs this week. It offers, he said, a “treasure trove of live data to assess and address in real-time”. Igaming industry upstart Incentive Games has made a major new announcement today – the official launch of its standalone data division, …

Patrick Mostboeck, SVP Audiovisual at Sportradar, turns to the topic of football streaming in the firm’s latest blog. While localisation is key, he says, fans should also be exposed to competitions across alternative regions to broaden their appetite. Football is a sport that captivates millions of fans worldwide and with the European season now underway, betting operators should be using …

Gaming industry management advisory firm SCCG Management and AI-powered sports analytics platform SSTrader have announced a new partnership this week, combining the former’s global influence and expertise with the latter’s technological solutions. A joint statement detailing the move said that the partnership brings “promising advantages to operators within the industry, elevating their capabilities in several crucial ways”. It added: “Notably, …

Sports betting technology provider Sporting Solutions has announced the signing of a new three-year partnership today with CSGOEmpire. Under the terms of the deal, Sporting Solutions will provide the esports and sports betting operator with its Odds Services Plus service. In a statement, the tech firm said that the deal “solidifies CSGO’s commitment to utilising Sporting Solutions’ Odds Services Plus, …

Igaming software supplier Delasport has announced today that it will partner with Esports Entertainment Group (EEG). Under the terms of the collaboration, the firm will power up three of the gaming and online betting group’s brands with its plug and play sportsbook iframe. They comprise JustWow.com, CasinoJefe.com, and Vie.bet. In a statement confirming the deal, Delasport said it will “support …

The affiliate marketplace has seen the emergence of a new entrant with the launch of the ‘invite-only’ Affter Affiliate Programme. Unveiled via a high-profile video, the brand has been built by a team which claims more than six years’ experience in the igaming space. Affter comprises what it described as “various betting and gambling offers including those popular in the …