Paid search, paid social, and programmatic each come with their limitations when employed as independent marketing strategies. Yet, it is GiG’s adeptness in leveraging these diverse marketing avenues both individually and synergistically that has been instrumental in driving GiG’s ongoing expansion. Ahead of his highly anticipated panel at the 2023 edition of the SBC Summit Barcelona, Jonas Dam Vesti Petersen, …

Miloslav Ivanov, who recently joined Atlas-IAC as Chief Sales Officer, outlines his plans for the company and its continuing growth, particularly in LatAm where it has established itself as one of the continent’s most exciting new success stories.    Congratulations on your appointment as Chief Sales Officer at Atlas-IAC! Can you tell us a bit about yourself and your plans …

Abios, the wholly-owned subsidiary of Kambi Group, has been selected by UK-based esports bookmaker Dragoni to deliver a comprehensive solution for its sportsbook and esports statistics platform. Using real-time data from leading providers and a large team of dedicated traders, Abios will power the sportsbook with in-play markets, player propositions and a large selection of pre-game markets covering the largest …

It’s been one year since Sportradar introduced ORAKO, it’s all-in-one sportsbook solution, providing operators worldwide with the tools they need to launch and establish a sports betting business in any regulated market. During those 12 months, Jacob Lopez Curciel, SVP, Managed Sportsbook Services at Sportradar, and his team have worked with a number of operator clients in multiple jurisdictions worldwide.  …

Igaming and sports betting software solutions specialist WeAreGame has already enjoyed a busy and fruitful 2023, with half of the year still to go and more developments in the pipeline. The firm’s CEO, Tim Scoffham, talks to SBC about its overall offer and the qualities that help it stand out in the market For those of our audience unfamiliar with …

Sportradar, using its global betting data, has conducted a ‘season in numbers’ analysis of the 2022-23 Premier League Season, during which newcomer Erling Haaland proved that being a ‘novice’ in the English game isn’t always a barrier to finding the back of the net. Manchester City striker Erling Haaland had bettors convinced he would emerge as the Premier League’s top …

Slotegrator Sales Team Lead  Dmytro Kryvorchuk shares his thoughts on the gambling industry’s constant need for new technology solutions. It is, he says, an ‘experimentation’ zone for advances in tech and one that has a significant impact on the digital environment. Driven by high competition and even higher demand, online casinos and sportsbooks have to stay on the cutting edge of …

Last week saw the unwrapping of the Sportradar Virtual Stadium, described by the sports technology company as an ‘artificial intelligence and machine learning driven social engagement solution’ for sportsbook operators, providing bettors with the opportunity to socialise with each other during the world’s premier soccer tournament. Blaz Zitnik, Managing Director, Betting Entertainment Tools (BET), at Sportradar, explains more. Replete with …

Igaming platform provider and aggregator Soft2Bet has announced the unveiling this week of a new mobile application for its online casino and sportsbook brand, Betinia.  According to the firm, the launch has been aimed exclusively at Swedish users, and has been created “with the player in mind”. It has been developed, said the firm, to incorporate a user-friendly design as …

European hosting and data centre provider NetShop ISP has confirmed this week the completion of its recent expansion within Asia and South America. In a statement, the firm said it has been “steady on the path to global expansion”, and introducing three new locations across two continents has been an integral part of its growth strategy. In addition to its …