SBC News Voice of the Sports Betting Industry
The affiliate marketplace has seen the emergence of a new entrant with the launch of the ‘invite-only’ Affter Affiliate Programme. Unveiled via a high-profile video, the brand has been built by a team which claims more than six years’ experience in the igaming space.
Affter comprises what it described as “various betting and gambling offers including those popular in the market and exclusive options”, available to a wide range of GEO: CIS, Tier-1 and Tier-2 countries.
Different payment models within the programme include CPA, RevShare (with 25% by default and up to 45%), Hybrid (CPA + RS). Its proprietary platform has a user-friendly interface and advanced features including S2S Postback, promotional materials, banners and creatives, as well as detailed statistics.
There is also support for popular payment methods including cryptocurrency (Bitcoin) and bank cards, with minimum cashout amount from USD 100.
Marketing Director Kristina Storozhyk commented on the launch: “Our community is exclusive and limited. We strive to bring the tops together. This kind of workflow is not bound by brand arrogance, but only emphasises the focus on cooperation with quality and verified traffic only.”
Yulia Donska, Head of Resale, added: “How would I describe our brand? Affter is a new luxury. An affiliate programme that combines intelligence and style. This will be evident in our approach to working with affiliates, as well as in the benefits we provide.
“The main goal is to highlight partners’ expertise and give them a platform for quality networking. Earnings? It’s natural. Limited access means unlimited opportunities and benefits.”
To get started with Affter requires a secret promo code provided by managers and/or brand ambassadors. Alternatively, operators may be invited by recommendation from a trusted affiliate or an affiliate community opinion leader at networking events or conferences.
Maxim Makovetskyi, Head of Affiliates at Affter, noted: “The team and its expertise have always been a core value of PMAffiliates. With thousands of successful cases, conferences and a focus on building mutually beneficial relationships, we have always provided the best possible earning environment for our affiliates. For many years, our team has provided affiliate marketing services for the Parimatch franchise, our client.
“However, the success of our affiliate programme has not only been due to the strength of the major brand but the team. With the current market turbulence, there were some concerns about further scaling and development. And we were able to find an optimal solution for both sides: the strong team got even more tools for further growth. Maurizio Aschero, partner of the independent affiliate programme Affter, made a deal with a part of the PMA team, thus opening for himself another business vector in the form of affiliate marketing. Our team developed the Affter brand and all further management processes are also on our side.
“As of the current date, PMA will cease its active presence in the market and transfer part of its activities and obligations to Affter. As fulfilment of obligations to affiliates is our fundamental principle, all cumulative payments on RevShare and Hybrid deals concluded by the PMAffiliates team will be made as standard.”
