SBC News Voice of the Sports Betting Industry
Crystal Palace FC has secured a new partnership with W88 which will see the online gaming brand become the front-of-shirt sponsor for the Premier League team.
Under the terms of the agreement, the W88 logo will feature on the front of the Club’s adult home, away and third shirts.
Steve Parish, Crystal Palace FC Chairman, said: “We are delighted to welcome W88 as a new Principal Partner and shirt sponsor for the 2020/21 season. As the Club begins a record eighth successive season in the Premier League, the most-watched league in the world, our international fanbase continues to grow. We share a common ambition to further extend our international footprint and we look forward to working in partnership with W88.”
Hilly Ehrlich, W88 Business Development Manager, added:“We are delighted to be working with Crystal Palace, a club with a rich history in South London spanning more than a century. Apart from working closely with the Club’s management and players, we are also excited and looking forward to engaging with Palace fans, both in England and around the world, for a successful partnership. W88 has a global footprint and is a brand which represents integrity, trust and excellence.”
In 2018, Crystal Palace agreed a partnership with GambleAware to produce advertisements and promotion materials at Selhurst Park to raise awareness of the risks of gambling.
The partnership with W88 comes at a time of increased scrutiny over gambling sponsorships, with a recent report published by the House of Lords calling for a ban on sports teams kit sponsorship and venue advertising.
