Swansea City has become the latest team to drop a gambling company as its main sponsor, having confirmed that Swansea University will become the front-of-shirt sponsor.
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The university will feature on the front of the first-team’s new home and away shirts for the duration of the upcoming Championship campaign.
The logo will also feature on the home and away shirts of the club’s under-23 and ladies teams.
Swansea City’s head of commercial, Rebecca Edwards-Symmons, said: “I am thrilled to have Swansea University as our main sponsor for the 2020-21 season. This is the perfect partnership that encapsulates our club and our city.
“This is the first year of not having a betting brand on our front of shirt in four years, which enables our Junior Jacks to wear the same shirt as their Swans heroes.
“There is nothing better than having local, prestigious brands involved with us as a club and we look forward to a very successful forthcoming season.”
Last year, 27 out of the 44 clubs in the Premier League and Championship divisions had bookmakers as their main shirt sponsor.
The news comes after the team faced increasing pressure from gambling campaigners, which welcomed the announcement of the new sponsorship.
Commenting on the news on Twitter, Carolyn Harris, MP for Swansea East, and chairman of the all-party parliamentary group for gambling, said: “I’m over the moon that Swansea University will be Swansea City’s new front of shirt partner for 2020/21.
“The club’s move away from gambling sponsorship is a really positive step — and is great news for their fans across our city and further afield.”
? The club’s move away from gambling sponsorship is a really positive step — and is great news for their fans across our city and further afield.
— Carolyn Harris MP (@carolynharris24) August 19, 2020