SBC News Voice of the Sports Betting Industry
Irish gaming operator Boylesports plans to open strategic London based office in Bayswater with a view to optimize current marketing activities and in view to increase its presence within the UK igaming market. This new marketing strategy will be led by newly-appointed CMO James Arnold former Head of Digital Marketing for Sportingbet PLC. The new Bayswater offices officially open on 1 July with six employees initially on board.
“We are now ready to take it to market with the UK as our biggest target,” Commented Boylesports Online CEO Keith O’Loughlin further commenting that “the office opening is the culmination of 18 months devoted to investing in new product, technology and customer service”
James Arnold joined Boylesports operations from Sportingbet PLC in May 2013 has been tasked with heading up marketing restructure of digital activity and player acquisition for Boylesports online. Arnold is set to announce new members of his team in the coming months. Arnold Commented on his new role “Boylesports has a successful retail business in Ireland but don’t have the same level of brand awareness in the UK. We have set punchy targets for Growth in the UK but they are attainable. It may sound cliché but this company is really a sleeping giant,”
This new recruitment coincides with the appointment of O’Loughlin as online CEO in March 2012 marked a ramp up investment in its digital offering, with several sportsbook, casino and mobile product improvements following since.
