Marketing

Arena Racing Company (ARC) has announced the brand new Northern Stayers series in association with Sun Bets, which is designed to support grassroots jump racing in the North of England. The Sun Bets Northern Stayers Series will consist of eleven qualifiers across ARC’s Northern jump racecourses, before a final worth £20,000 at Newcastle on Saturday 18 March 2017. The first race …

WantMyBet, the UK based social network for football betting, has signed a distribution deal with the Cardinal House Group to target mobile users in Asia and Oceania. The partnership is a strategic move by both companies to take advantage of the booming overseas interest in European, particularly English football which is at an all time high. The Premier League’s Director of Communications Dan Johnson said …

Sun Bets, the sports betting website powered by Australian gambling giant Tabcorp, has been confirmed as the new sponsor of the Mile division in the 2016-17 All-Weather Championships. Sun Bets joins fellow Authorised Betting Partners, 32Red and Betway, as category sponsors in the competition. The 2016-17 All-Weather Championships will run from Thursday 27th October through to Finals Day at Lingfield …

Three members of the Leicester City Premier League title winning team swapped their football boots for hockey sticks, as they took on Team GB hockey goalkeeper Maddie ‘Mad-dog’ Hinch in the BetStars Hockey Shootout Challenge at the Foxes’ training ground. Danny Simpson, Marc Albrighton and Christian Fuchs were joined by two members of Team GB’s gold medal winning hockey team, …

Online sportsbook Tempobet has added to its English football portfolio by penning a deal to become a regional betting partner of Arsenal FC. The three-year deal will give the operator extensive LED advertising coverage at Emirates Stadium for all Premier League games. It will also allow Tempobet to use the North London club’s crest on its website and grant them …

BetVictor has announced the launch of Golden Goal, a weekly free-to-play game giving new and existing customers the chance to win up to £100,000 on Sunday 23rd October. Once the Golden Goal is won for the first time, the prize pool will revert back to £25,000 each week. Building on the success of BetVictor’s Euro 2016 Million Pound Goal campaign, …

Betfred has been confirmed as the new official Super League title partner in a three-year deal which starts in 2017, Betfred’s 50th year of trading. Until 2019, Rugby League’s elite UK club competition will be known as the Betfred Super League. Alongside the naming rights, the company will be showcased at grounds across the country in front of more than …

BetBright has announced the launch of its new mobile-only ‘Acca +1’ feature, giving its customers a risk-free leg on their football accumulator. Launching the unique feature, BetBright marketing stated that operator wanted to give its mobile customers the ‘best value acca in the industry’, and moreover differentiate its betting app and customer experience in a crowded marketplace. The Acca +1 …

Betting industry stakeholders have criticised the UK government with regards to its planned review of gambling advertising standards, which may see the introduction of a blanket ban on operator advertisements’ before the 9 pm watershed. Last Friday, the UK betting industry was rocked by the confirmation that the Conservative government would attach a review of UK gambling advertising practices to …

Grupo EGASA (EGASA) Spanish online gambling brand Luckia (Luckia.es) has confirmed that it has become the official betting partner of La Liga football club Celta de Vigo (Celta).   Confirming the sponsorship, which will see the Luckia brand promoted on the back of Celta’s 2016/17 football shirt, EGASA governance was pleased to have partnered with its local Galician football club. …