Marketing

Eaton Gate Gaming, the parent company of Kwiff, has come under fire from the Advertising Standards Authority (ASA), after an advert for the gambling operator was adjudged to have encouraged irresponsible gambling. The ad in question began with the text “PLAYERS OF THE SEASON,” before going on to portray a number of customers discussing their experiences whilst using kwiff. One …

Gearing up for the re-regulation of the Swedish online gambling market (in-bound for January 2019), online gambling group Betsson AB has confirmed the appointment of Stockholm advertising agency Garbergs as its new creative and brand marketing lead. Last week, Betsson Chief Strategy Officer Peter Zäll confirmed to Swedish media that Garbergs had begun work on a number of Betsson multi-channel …

In the digital era, the complex world of SEO and algorithms is becoming increasingly crucial for driving traffic and creating business. The sports betting industry is no different, and a number of marketing firms have formed to provide guidance on these very topics. Digital and content marketing agency Stickeyes talks us through the best way to drive traffic, spend efficiently and …

Tempobet has confirmed a deal to become the UK betting partner of Premier League newcomers Fulham. The West London side has made a string of high-profile signings this summer after their dramatic promotion to the top flight via the Play-off Final at Wembley. The ambitious plans of Slaviša Jokanović’s side have now been matched by the capture of international operator …

Betdaq has unveiled its latest brand ambassador, with grade 1 winning National Hunt trainer Harry Whittington aligning himself with the online betting exchange brand. Under the terms of the partnership Whittington is to provide content on a weekly basis to Betdaq’s multi-sport content site, betdaqtips.com, which will see its customers offered a unique insight “into one of the UK’s most …

The Advertising Standards Authority (ASA) has upheld one complaint against Gala Interactive, for suggesting gambling involved skill rather chance, as it promoted its new Britain’s Got Talent Slingo game. Featuring a man playing on his tablet, before making a gesture with his arm and going on to spin plates on his fingers, one individual “challenged whether the ad implied that …

European online betting group Betclic has confirmed that it has become the official betting partner of French Top-14 rugby union side Union Bordeaux Begles (UBB). Confirming its latest sponsorship, Betclic marketing details that it will show its home support for ‘Girondins rugby’ backing l’UBB. In 2018, Betclic governance chose the city of Bordeaux as its new headquarters, relocating staff from …

At tomorrow’s meeting at Stratford-upon-Avon racecourse, BetVictor will become the first ever gaming company to appear on an industry-first LED fence advertisement. The announcement comes after Stratford Racecourse sponsor BetVictor agreed a partnership with Priority Sports Marketing, the marketing agency tasked with managing the project. An animated graphic of the BetVictor logo will appear on the final fence on the …

French state-owned racing operator Pari Mutuel Urbain (PMU) has announced the appointment of Antoine Levan as new Marketing Director. Levan joins PMU leadership, from French household appliances manufacturer Conforama where he held the position of Director of Marketing & Communications (2016-2018). Furthermore, Levan serves on the Board of Directors for French media/advertising trade body ‘Le Club des Annonceurs’.   Confirming the appointment …