Marketing

Windsor and Eton Brewery has announced a new link-up with QIPCO British Champions Day, which will give customers and landlords of pubs around London and the Thames Valley a chance to win tickets to “Britain’s richest ever race-day”. The promotion, which is to run over the course of the next six weeks, requires customers to upload a picture of themselves …

With the Premier League firmly upon us, the NFL season returning on Thursday, and the Champions League a mere two weeks away, the Matchbook Betting Podcast has announced a new roster of hosts. Ali Maxwell (Premier League), Nat Coombs (NFL) and Phil Kitromilides (Champions League) will be delivering weekly focused previews and insights for sports fans. Matchbook CEO Mark Brosnan …

Detailing the conditions at which the Football Association (FA) is allowed to sell Wembley Stadium, the government has emphasised that gambling sponsors are prohibited from the national stadium. The news comes amid much speculation that the Football Association is contemplating a bid for the stadium from billionaire Fulham owner Shahid Khan, however his bid hinges on the stipulations that are …

Following the request of all of Italy’s top flight clubs, The Italian Football Federation (FIGC) is moving forward with plans to allow Serie A sides to utilise sleeve sponsorship deals. The proposal could potentially expand the shirt sponsorship opportunities for Italian sides, allowing them to promote four partners on their official matchday shirts. In an official statement, the league stated: …

The Scottish Professional Football League (SPFL) has moved swiftly to secure an international media rights agreement with media and marketing agency Infront, following the recent termination of the league’s agreement with MP & Silva. Based in Switzerland, Infront will look to establish new agreements with overseas broadcasters that will allow matches from the Ladbrokes Premiership, Ladbrokes Championship, Ladbrokes League One …

Iconic football commentator, John Motson has been signed as the voice of Football INDEX, meaning his voice will be heard on the firm’s national TV and radio ads over the next 12 months. Motson’s involvement with Football INDEX comes at a time when demand for football trading continues to rise, particularly amongst football fans, celebrities and City traders. There are …

Betsson AB announces its ‘biggest sports sponsorship’ to date, confirming that it has become the ‘lead sponsor and exclusive betting partner’ of the Swedish Hockey League (SHL).   “Betsson is one of the leading gaming companies in the Nordics and its roots go as far back as 1963. As the main sponsor, Betsson, together with SHL, will add to the …

Online bookmaker Betway has signed a three-year deal to become the official betting partner of German top-tier football club Hannover 96. The sponsorship announcement follows on from the high-profile bookie striking a similar deal with fellow Bundesliga club Fortuna Düsseldorf earlier this week, marking a significant strengthening of the firm’s presence in the German market. Betway has been the principal sponsor of …

Leicester City Football Club has announced a fresh partnership with Vancouver headquartered FansUnite, whose goal is one of “revolutionising the sports betting industry by harnessing the power of blockchain technology”. Brought on board with The Foxes as an official partner for the 2018/19 season, FansUnite details that it is to launch its sports betting protocol later this year, “with operators …