Charlie Horner

Bwise Media: putting fans first is essential for Brazil Serie A success

Endrick at Palmeiras

After a lengthy off-season spanning the entirety of Q1, the Brazil Serie A campaign finally got underway at the weekend. One of Latin America’s most-watched leagues, Serie A will captivate a nation which is hooked on football and celebrates the sport as a cultural cornerstone rather than a hobby or pastime.  The 2024 season will throw up several intriguing storylines. …

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bet365: Cheltenham Festival’s influence is “bigger than ever”

Cheltenham racecourse

It’s the most important week in the UK racing calendar, the “greatest show on turf”. Cheltenham Festival enamoured racing fans across the world as shock results twinned with a win for the favourite in the Gold Cup presented mixed results for fans and bookmakers.  bet365 has told SBC News that the week of racing ended “honours even” between its trading …

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Inplay Matrix secures BMM Testlabs certification

security

Inplay Matrix, a B2B sportsbook technology provider to the global betting and gaming industry, has secured a certification by BMM Testlabs for its IM Sports sportsbook platform as part of an effort to highlight its compliance with the latest igaming industry standards. The BMM certification, which includes rigorous testing and evaluation, assessed the Inplay Matrix sportsbook web module and backend …

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Vermantia: delivering digital innovation in retail betting shops

innnovation

Vermantia Chief Technology Officer Menelaos Ladopoulos sits down with SBC News to discuss the firm’s latest Digital Signage product launch, Vision 3.0 by Vermantia, that has proven popular in Italy and is making its way to the top of all tier one European retail operators. SBC News: What differentiates Vermantia and more specifically the technological department that you foresee?  Menelaos …

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Leadstar Media: affiliates must be quick to adapt to Brazil’s marketing guidelines

SBC News Leadstar Media: affiliates must be quick to adapt to Brazil’s marketing guidelines

Brazil’s upcoming sports betting and online casino launch has unsurprisingly been one of the hottest topics of 2024, largely due to the amount of time that the industry has had to wait for the country’s Government to enact a bill that has been swirling around for four years.  Now President Lula has penned that bill, onlookers are dissecting the specifics …

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Sportingtech: our data-driven approach fuels Brazil success

Brazil football fans

It cannot be underestimated how big a year 2024 is for sports betting. The Olympic Games, the UEFA European Championships and CONMEBOL’s Copa America all have the potential to be betting bonanzas.  The latter, especially, could be crucial given that Brazil – Latin America’s largest country with a football-frenzied population – is establishing a regulated framework for betting. Given the …

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Simon Westbury: Sport Generate is capitalising on “revenue buzz” in 2024

Sport Generate team

Sport Generate has taken away lots of feedback and generated plenty of sales leads in the first few weeks of 2024, according to its CEO Simon Westbury.  Westbury has told SBC News that Sport Generate’s suite of live esports and table tennis betting products have generated significant attention so far this year and that the future looks bright for the …

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Digitain: creating a modern mobile-first sportsbook platform

Iain Hutchinson

Innovation has been a key driver of the sports betting and igaming industry over the last few years, particularly on the consumer-facing side. New features such as Bet Builder and cash outs have helped drive interest in sports betting exponentially.  Yet, when it comes to the back-end and sportsbook technology, innovative developments are required to ensure that operators do not …

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Simon Westbury, Sport Generate: looking to create the “Netflix of gaming” with esports

esports set up

The betting and gaming industry is putting in its final preparations before descending upon London for the final time for ICE.  Ahead of the final edition of ICE London, SBC News caught up with Simon Westbury, CEO of Sport Generate, a Digitain Group company, to discuss the supplier’s product showcase at the show as well as gain some insight into …

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