Mark Langdon, Group Sports Director at Spotlight Sports Group, explains to SBC News why operators and affiliates need to think seriously about adding value through AI content that truly hits the spot. SBC News: Tell us about Spotlight iQ – what does it do and what challenges does it solve for operators?  Mark Langdon: Spotlight iQ is our AI-powered content …

Sometimes, the old tricks work best.  While there are brand new markets appearing across the globe offering operators and affiliates new fangled opportunities of more traffic, players and conversions. Yet, there is often plenty of work involved in entering these new markets.  That’s why iGamingNuts has just entered the UK market – one of global gambling’s biggest and most mature …

EveryMatrix has realigned its commercial strategy with a clear focus on tier one, long term partnerships according to its CEO Ebbe Groes.  Speaking to SBC at the group’s newly opened London HQ, Groes explained that the B2B provider had put time and resources into ensuring that it was in a position to win big ticket clients on a regular basis. …

Reece Calderbank, Global Sales Director at Delasport, assesses the potential of the incoming regulatory framework for iGaming in New Zealand, which is set to go live in 2026. Calderbank outlines the size of the market and looks at some of the player preferences in the nation to help market entrants prepare for launch. New Zealand’s iGaming sector stands at the …

Commentary and opinion by Mykhailo Zborovsky, Beneficiary of the Ukrainian Gaming Platform Cosmobet. Have you ever considered that cancelling might not be a fight for justice, but rather a new form of intolerance? What if the hate, served under the guise of morality, actually fuels more hatred and deepens societal polarisation? Instead of dialogue — public destruction. Instead of reflection …

Unfold the fascinating story on how esports odds are set with Abios, the world’s leading esports data and odds provider. In this exclusive interview, Anton Janér, Abios’ Managing Director and Co-founder, and Peter Torsson, Abios Engineering Manager, discuss how odds are set, the building blocks needed to create a cutting-edge offering and how they envision pricing to evolve with the …

Sportsbooks face a multitude of challenges before launch, with a plethora of decisions needed to build out a functional and engaging platform for users.  Many turn to platform providers, whether that be a white label, turnkey, or modular solution, to ensure that they can launch quickly and cost efficiently.  One aspect that often goes under the radar is the frontend. …

Cryptocurrencies’ increasing role in the iGaming sector has been a noticeable trend in the past five years amid increased adoption of decentralised tokens by both businesses and customers.  With the average consumer becoming more open to decentralised transactions, this change could have industry-defining implications, understanding cryptocurrency and its role in the sector is crucial to keeping up and not being …

Ben Scobie-Trumper, head of sales at mkodo, argues that operators must place additional importance on their geolocation provider as any form of failure in getting users to comply with geolocation tech can result in losing vital revenue. In the world of iGaming, smooth onboarding and seamless gameplay are critical. But often, one of the biggest barriers isn’t regulation or technology—it’s the …

The iGaming industry is changing rapidly and, if in previous years, a simple website with a number of games was enough, today advanced technologies and security solutions are required. The fight for customers has turned into a real arms race.  SBC News spoke with experts at PIN-UP Global — a company that, since 2016, has grown from a small team …