Charlie Horner

Kambi: Why deep data is the key ingredient to sports betting success

Simon Noy

Simon Noy, SVP Trading at Kambi, explores how harnessing deep network data is the key to unlocking greater returns for operators. The fundamentals of the relationship between bettor and bookmaker have been broadly settled since the advent of online and mobile sports betting. The introduction of in-game betting and cash out in the 2010s heralded the advent of ongoing interaction …

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Ivan Rozic, EveryMatrix: Euros and Copa America sets up thrilling summer of betting

Ivan Rozic

The summer of 2024 offers the sports betting industry the first real festival of sport for over five years. Following the Covid pandemic and the rescheduled 2020 sporting calendar, 2021 offered a reduced capacity summer of sport while the FIFA World Cup took place in the winter of 2022.  But now, the UEFA European Championships, the CONMEBOL Copa America and …

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Christoffer Ødegården: Why Brits often prefer bank transfers despite clear downsides

Chrisotffer Odegarden

In an era marked by rapid technological advancements and a myriad of payment options, bank transfers remain a steadfast choice for many British players in the online gambling community. To delve into the reasons behind this phenomenon, SBC News caught up with Christoffer Ødegården, the Head of the Casino at Bojoko, an online gambling site comparison platform. With his decades of …

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Bwise Media: putting fans first is essential for Brazil Serie A success

Endrick at Palmeiras

After a lengthy off-season spanning the entirety of Q1, the Brazil Serie A campaign finally got underway at the weekend. One of Latin America’s most-watched leagues, Serie A will captivate a nation which is hooked on football and celebrates the sport as a cultural cornerstone rather than a hobby or pastime.  The 2024 season will throw up several intriguing storylines. …

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bet365: Cheltenham Festival’s influence is “bigger than ever”

Cheltenham racecourse

It’s the most important week in the UK racing calendar, the “greatest show on turf”. Cheltenham Festival enamoured racing fans across the world as shock results twinned with a win for the favourite in the Gold Cup presented mixed results for fans and bookmakers.  bet365 has told SBC News that the week of racing ended “honours even” between its trading …

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Inplay Matrix secures BMM Testlabs certification

security

Inplay Matrix, a B2B sportsbook technology provider to the global betting and gaming industry, has secured a certification by BMM Testlabs for its IM Sports sportsbook platform as part of an effort to highlight its compliance with the latest igaming industry standards. The BMM certification, which includes rigorous testing and evaluation, assessed the Inplay Matrix sportsbook web module and backend …

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Vermantia: delivering digital innovation in retail betting shops

innnovation

Vermantia Chief Technology Officer Menelaos Ladopoulos sits down with SBC News to discuss the firm’s latest Digital Signage product launch, Vision 3.0 by Vermantia, that has proven popular in Italy and is making its way to the top of all tier one European retail operators. SBC News: What differentiates Vermantia and more specifically the technological department that you foresee?  Menelaos …

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Leadstar Media: affiliates must be quick to adapt to Brazil’s marketing guidelines

SBC News Leadstar Media: affiliates must be quick to adapt to Brazil’s marketing guidelines

Brazil’s upcoming sports betting and online casino launch has unsurprisingly been one of the hottest topics of 2024, largely due to the amount of time that the industry has had to wait for the country’s Government to enact a bill that has been swirling around for four years.  Now President Lula has penned that bill, onlookers are dissecting the specifics …

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Sportingtech: our data-driven approach fuels Brazil success

Brazil football fans

It cannot be underestimated how big a year 2024 is for sports betting. The Olympic Games, the UEFA European Championships and CONMEBOL’s Copa America all have the potential to be betting bonanzas.  The latter, especially, could be crucial given that Brazil – Latin America’s largest country with a football-frenzied population – is establishing a regulated framework for betting. Given the …

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