SBC News Voice of the Sports Betting Industry
FeedConstruct has signed an exclusive data partnership with the Football Federation of Armenia (FFA).
Explaining that the multi-layered deal comes at a “challenging but promising stage”, FeedConstruct will provide FFA with a variety of solutions like audio-visual tools, data, SaaS, and integrity-focused tools. The focus will be on developing Armenian football and protecting it from integrity risks.
FFA was founded in 1992 as the governing body of football in Armenia, shaping the sport’s landscape ever since. With the help of FeedConstruct, FFA will look to commercialise data and video rights for igaming, expand globally and support its long-term fan engagement purposes.
FeedConstruct will receive exclusive video streaming and data rights for the FastEx Armenian Premier League, the Armenian Cup, and the Armenian Supercup, totalling around 190 matches.
By doing so, the company will ensure that it continues to supply its partners with high-quality, real-time sports data and video content.
In addition, rich odds data will be streamed to FeedConstruct’s BetGuard channels – a service that combines comprehensive Odds Feed with risk management for the highest level of data accuracy and security.
The Armenia-based company boasts a diverse portfolio of partnerships with various sports organisations and leagues. In the realm of football, it secured an agreement with the Argentine Football Association (AFA) earlier this year.
FeedConstruct’s expansion across other continents recently also featured Asia, where it partnered with the Korean Handball League and local volleyball tournaments.
