AFA signs with FeedConstruct to fuel European growth 

FeedConstruct has announced a new sponsorship agreement with the Argentine Football Association (AFA). 

Through the partnership, AFA will look to expand commercially into Europe by using FeedConstruct as a Regional Sponsor. 

Claudio Tapia, President of AFA, stated: “We are very happy to announce a new sponsorship agreement for the National Teams, with an important technology company like FeedConstruct. 

“Several years ago, when we began the management of AFA, we dreamed of being a leading institution in the sports industry at a global level. Commercial links with leading companies contribute a lot on that path.”

On the other hand, FeedConstruct’s presence will also be amplified through AFA by generating new strategic alliances and value opportunities in the world of football. 

Narek Harutyunyan, Head of Rights and Content Department of FeedConstruct, added: “We are delighted to announce our partnership with the Argentine Football Association. 

“This collaboration represents a significant milestone for FeedConstruct, and we are excited to work closely with AFA and support the World Champions within the Argentine National Team.”

AFA has recently taken steps towards strengthening its global expansion, riding the wave of the Argentine’s FIFA World Cup success in 2022. The organisation recently signed commercial deals with companies such as American Express and Fanatics.

Leandro Petersen, Marketing and Commercial Manager of AFA, concluded: “The strategic vision that we began at AFA in 2018, of global expansion to markets such as China, the United States, the Middle East and India, is complemented by the most traditional and strong markets such as Europe. 

“We are pleased to announce that an important global company and market leader like FeedConstruct trusts AFA to develop its commercial projects. This reinforces our vision and consolidates our global expansion plan. 

“Today we can say that we are one of the sports institutions with the largest volume of commercial partners in the world. This shows that companies trust our Institution to associate their brand and tells us that we are on the right track.”