Sportsbook and igaming software supplier Altenar has joined forces with global platform provider and operator group Atomo Gaming.
As Altenar aims to strengthen its position in global markets, Atomo Gaming offers the provider’s sportsbook technology to both its operator partners and its own B2C brands.
George Mavridis, Account Manager at Altenar, noted: “We are delighted to partner with Atomo Gaming to offer our award-winning sportsbook to a host of diverse markets.
“Atomo Gaming has exciting plans for the future, and we’re delighted to support their growth across three continents with our extensive experience and award-winning expertise.”
In detail, the deal will see Altenar provide its full multi-channel software, with Atomo set to benefit from the former’s ‘expansive offering’ of international sports such as football, as well as specialised Latiin American sports betting on virtual sports, lottery and quinielas.
Last month, Altenar announced an agreement with operator Playbonds as the software provider continued to increase its Latin American market presence.
The deal now sees Altenar provide its sportsbook and interactive software to Playbonds, covering online with the potential to integrate Altenar’s retail channel in the future.
Mavridis continued on the new partnership: “I’m sure that with our omni-channel technology, we will provide them with the technology they need to scale their success even further. We very much look forward to working together.”
With the partnership set to cover three continents, the pair have outlined that the omni-channel deal is expected to grow ‘incrementally’ through multiple launches with Barcelona-based Atomo’s own brands as well as its operator partners.
“We have exciting plans for further global expansion, and we pride ourselves on being committed to our client’s success across both online and retail,” added Ramón Monrós, CEO at Atomo Gaming.
“With operations around the world – I’m confident that Altenar’s technology will provide a fantastic boost to our growth strategy.
“We are thrilled to secure a new deal with Altenar to provide its innovative sportsbook technology as part of our omni-channel offering.”
Altenar is now licensed across 13 major global markets, including certifications from the UK Gambling Commission (UKGC) and Malta Gaming Authority (MGA).