SBC News Voice of the Sports Betting Industry
Altenar has announced that it has developed a new in-house retail terminal system for sportsbook operators that is ready for commercial launch.
The Malta-based technology group has designed its retail offering to provide incumbents with the first next-gen terminal solution which includes a fully customisable on-screen UX.
The terminal solution has been developed to provide all levels of retail clients with a UX customisable, cost-efficient in-store solution to engage customers, across multiple sports.
“With central back-office management, highly advanced tracking and performance tools as well as telemetry, we can promise close to zero downtime – as well as a truly next-gen betting experience that will bring new demographics into retail shops.” said Alejandro Cazorla, Sales Manager at Altenar.
Engineered using software modules deployed by Silicon Valley’s tech giants. Altenar asserted that retail clients will be supported by a continuously upgraded real-time solution.
Altenar’s retail solution is said to differentiate itself by offering a fully blank slate for player UX – guaranteeing a fully tailored front-end solution with bespoke accessibility.
Technical benefits see the solution as compatible with the standard back-office technologies used by retail sportsbooks.
Cazorla added. “Our solution really is the Tesla of terminals – and by that we mean the most advanced terminal available on the market! We’ve designed our terminal to be as tech-first as possible, so it really is as advanced as the technology we’re seeing in Silicon Valley.
“This means we’re able to offer a betting experience that is fully customisable for each partner – ensuring no UX is the same – but also the technology that ensures each product will be continuously updated and upgraded in real-time with as little as one click.”
