SBC News Voice of the Sports Betting Industry
Enteractive has taken player engagement and personalisation ‘to the next level’ by launching new player-centric retention mobile service Engager, which will form part of its (Re)Activation Cloud suite.
The Engager service, available in multiple languages, will combine the use of technology with ‘real human interaction’ to allow companies to ‘truly connect with players on their terms’.
Enteractive believes that this will enable operators to interact with the ‘unreachable’ player segments while also delivering an elevated experience.
Mikael Hansson, CEO of Enteractive, shared: “We’re constantly innovating to improve services for our operator partners, and the Engager is a result of insights from thousands of players over the years.
“As an extension service to (Re)Activation Cloud, Engager will put the players’ needs first, as well as prompting a better, more personalised brand experience from the moment we initiate contact.”
Offering fully customisable brand styling for operators, Enteractive explained that its reactivation agents will also be able to offer players various contact options for engagement – including scheduled calls or through the in-built chat option.
Bettors will receive individually-generated URLs, sent via text message, which can also be used to contact an Enteractive agent.
“Through our technology-first approach, we’ve developed scalable player engagement services which can be deployed in any market globally to have a near-instant impact on operators’ bottom line revenues,” Hansson continued.
“While some say this level of personalisation is neither possible, nor affordable, our services deliver additional revenue generation for our partners on a daily basis.”
