SBC News Voice of the Sports Betting Industry
In the fiercely competitive sports betting industry, keeping players engaged is a constant challenge. STATSCORE‘s new product, Tipster, powered by advanced mathematical models, offers a solution for operators aiming to enhance user experience and differentiate themselves in the market.
Sports betting has evolved into a dynamic experience far beyond simple wagers. Operators now employ gamification, free-to-play options, and various engagement tools to stand out and enhance player enjoyment.
External providers are essential in developing these advanced features for sportsbooks. Leading the way is STATSCORE, a Polish company renowned for its data-driven solutions that make betting more appealing and engaging. The firm’s latest offering, Tipster, is a refreshed sports tips solution that combines actionable data, pre-match tips, and contextual statistics to enhance the betting experience.
Tipster integrates seamlessly into an operator’s platform, providing pre-match and live tips for popular sports like football, basketball, volleyball, tennis and American football. Its easy integration with betslips encourages more informed betting decisions and boosts user engagement.
Advanced sports tips to boost betting profits
Tipster’s core functionality lies in its ability to transform raw data into contextual recommendations that successfully encourage more bets. STATSCORE’s product offers a staggering 20 million insights per year, with over 100 different betting markets available for 10 major sports.
Utilising sophisticated algorithms, the platform analyses a vast array of factors, including team performance and historical trends, to generate accurate and timely tips. These insights are presented in an easily digestible format, enabling bettors to make informed decisions with confidence.
In live betting scenarios, tips are triggered by specific match events such as goals or red cards, ensuring that players receive timely and relevant suggestions. This approach has proven effective, with STATSCORE reporting a 7% increase in click-through rates (CTR) when using Tipster, indicating higher engagement with these tips.
Pre-game and live insights integrated with betslips
Tipster offers a seamless integration into an operator’s platform, providing pre-match and live tips for a variety of popular sports, including football, basketball, volleyball, tennis, and American football. Importantly, this solution may be easily integrated with betslips, to encourage more betting decisions from users.
It is a highly advanced tool that provides bettors with pre-match and live tips for many popular sports, and diverse markets within each of them. For example, for football (soccer), the markets include 1X2, Under/over goals, (total, home team, away team) Both teams to score, First team to score, Asian handicap, Double chance, Under/over (corners, cards, offsides, etc.), and many more.
For baseball, apart from the Match winners, the available markets include the number of runs scored by a team or during a specific inning, winners of given innings, and more. This scope of betting recommendations is available for over 10,000 leagues and competitions including the most renowned leagues in the world.
This solution stands out due to its foundation on advanced mathematical models that continuously generate the most relevant tips based on provided data. For instance, if Team X is undefeated at home for six matches, Tipster can quickly provide a betting suggestion based on this information. When integrated with a relevant sportsbook’s offer, the tip leads directly to a user’s betslip related to this exact game and betting market.
Standalone widget, integrated with trackers, or available as API
This contextual approach, in connection with the product’s ability to display hints in a visually attractive form, makes it a real game changer in the industry.
Tipster is designed for seamless integration with existing sportsbooks or media platforms, offering a range of customisable display options. It can be employed as a standalone tool or integrated with widgets and trackers such as STATSCORE’s LivematchPro and PrematchPro to provide a cohesive and visually appealing user experience. This means the most current match information and relevant betting tips are continuously updated and easily accessible, enhancing user convenience and engagement.
Whether a customer prefers a sleek, scrollable list of tips or an in-game overlay that displays data during live coverage, Tipster adapts to meet their specific needs and preferences. Moreover, the product is available as a raw data feed via API, allowing sportsbooks to incorporate it into their existing platforms and present tips cohesively within their own websites or apps.
Comprehensive Coverage and Customisation
Tipster was designed to stimulate more frequent and higher-value bets, boosting user activity and revenue. To make user experience even better the product is highly customizable. Flexible display options, including customisable colours, fonts and layouts, allow Tipster to seamlessly blend with the unique style and design of a platform’s specific project. This adaptability ensures that the tips and data provided maintain a consistent visual identity with your brand, enhancing user experience and engagement.
Tipster currently covers 10 sports, including:
Football
Basketball
Tennis
Volleyball
Cricket
American Football
Handball
Table Tennis
Ice Hockey
Baseball
The solution is available in 18 languages, including English, Spanish, Arabic, Hindi, and Brazilian Portuguese. STATSCORE is committed to tailoring Tipster to meet the linguistic and functional needs of its clients, ensuring widespread accessibility. The company emphasises that additional language options can be added as customer needs arise.
The company notes that Tipster ‘represents a significant step forward in the sports betting industry’, where the focus is increasingly on enhancing the overall player experience. With its advanced data integration, ease of use, and proven ability to increase engagement, STATSCORE claims Tipster is poised to become an indispensable tool for sportsbooks looking to stay ahead in a competitive market. As STATSCORE continues to develop new products, Tipster will play a pivotal role in shaping the future of sports betting engagement.
