Sportradar forms NBL1 data and audio-visual partnership

Sportradar has secured the official data and audio-visual rights to Australia’s NBL1 basketball league through a new long-term tie-up.

Under the terms of the arrangement, Sportradar will supply data and audio-visual content from 1,500 Australian basketball games per year to its downstream partners and other basketball properties in its portfolio, including the National Basketball League (NBL).

The sports data intelligence firm has served as a partner to the NBL since 2016, a relationship that was extended in December to see Sportradar become the division’s international media rights distributor and over-the-top (OTT) technology partner.

The partnership saw Sportradar win an ‘open tender’ for the NBL1 exclusive rights that involved the previous incumbent Genius Sports.

David Edwards, Sportradar Director of Sports Media and Partnerships, Oceania, added: “We’re very pleased to secure a long-term official data and audio-visual rights agreement with one of the most exciting semi-professional sporting leagues in the region.

“The NBL1 competition is a stepping stone to the NBL, one of the world’s top professional basketball leagues, and it is important that they have a flexible, state of the art technology platform to help showcase that talent and engage new fans.”

Furthermore, the agreement encompasses all semi-elite national NBL1 Conferences for both men’s and women’s competitions, as well as the Victorian-based State Championship.

The partnership sees Sportradar expand its existing data and AV commercial rights pro-basketball, in which the sports-tech group has served as lead data rights supplier for the NBA since 2016.

“Sportradar’s technology and data-driven approach is especially effective and relevant in today’s sporting environment,” commented NBL1 Chief Commercial Officer, Brad Joyner.

“Their knowledge of Australian sports and fans, together with their technology-focused approach and global track record in sports content was instrumental in our decision to announce Sportradar as our Official Data Partner to the NBL1 Competitions.”

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