Holly Hunt

DAZN replaces Sky in ‘groundbreaking’ Matchroom tie-up

Digital sports streaming service DAZN has replaced Sky as Matchroom‘s broadcasting partner in a ‘game-changing’, five-year tie-up. The deal, which was mooted earlier in the year, will see at least 16 UK fights annually available exclusively to subscribers in the UK and Ireland for the first time, from July 2021 onwards, as part of a ‘groundbreaking’ move by the international …

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LiveScore makes UEFA Champions League free-to-air in Ireland

LiveScore is set to stream the UEFA Champions League on a free-to-air basis from next season, after striking a ‘landmark’ deal to show 137 matches on its app for iOS and Android devices. Under the terms of the three-year arrangement, the real-time updates provider will serve as the exclusive Irish free-to-air broadcaster of 104 UCL fixtures per season in Ireland. …

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Six Nations Rugby to remain free-to-air on BBC and ITV

BBC and ITV have agreed a four-year deal in principle with Six Nations Rugby for the renewal of the rights to the annual tournament. After entering ‘exclusive discussions’ with the UK broadcast incumbents, Six Nations Rugby confirmed that the new four-year term will begin in 2022 and run until the 2025 edition of the event, covering the men’s and women’s …

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Entain Party brands join McLaren Racing sponsorship roster

Sports betting and entertainment group Entain Plc’s PartyCasino and PartyPoker brands have entered into a multi-year partnership with the McLaren Racing team. The alliance, which is built on ‘a shared track record of delivering entertainment through cutting-edge innovation’, according to a joint statement, will be underpinned by a common approach to safety and responsibility. From the Monaco Grand Prix onwards, …

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LiveScore enlists Cristiano Ronaldo as global brand ambassador

Five-time Ballon d’Or winner Cristiano Ronaldo is set to join global sports media business LiveScore as the firm’s official global brand ambassador. As part of the deal, the real-time sports updates provider has linked with Juventus star Ronaldo in a partnership that will launch ahead of the upcoming 2020 UEFA European Championships this summer. Central to the partnership will be …

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Government ‘currently minded’ to approve Premier League rights renewal

The UK government is reviewing the Premier League’s principal agreements with Sky Sports, BT Sport, Amazon Prime Video and BBC Sport for the £4.5 billion renewal of its existing media rights deal. The three-year extension, which runs from the 2022/23 campaign to the end of the 2024/25 season, requires the government’s approval to be rectified with the Competition Act 1998 …

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32Red strikes landmark Rangers sponsorship extension

Betting brand 32Red – part of the Kindred Group – will continue as the front-of-shirt sponsor of Scottish Premiership team Rangers, securing the largest sponsorship agreement in the club’s history. As part of the contract, 32Red will appear on the front of both Rangers’ home and away shirts, whilst sister brand Unibet will also feature on players’ jerseys during domestic …

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BT weighing up sale of sports broadcasting unit

BT has confirmed it is holding discussions ‘with a number of strategic partners’ over the sale of its sports broadcasting unit, BT Sport. The broadcaster has enlisted investment bank Lazard to explore the partial sale, according to The Telegraph, with Amazon, Disney and DAZN all having held discussions with BT, although an anonymous British broadcaster is said to be leading …

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Matchroom media arm enhances OTT operations with Loop acquisition

Matchroom has announced that it has acquired Loop – a live streaming and production company that has previously collaborated with the promoter. Becoming a wholly owned subsidiary of Matchroom Media – the agency’s media arm launched earlier this year to act as home to production of live events – Loop will help to deliver content for Matchroom’s portfolio of properties, …

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Matchroom Boxing on the brink of finalising ‘nine figure’ DAZN deal

Matchroom Boxing is on the verge of inking a ‘record-breaking’ agreement with sports streaming service DAZN, which will replace Sky Sports as the company’s exclusive UK broadcast partner, according to reports. Following the announcement that Eddie Hearn will succeed his father Barry Hearn as Chairman of the Matchroom Sport brand upon his retirement, the promoter has struck a landmark rights …

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