Holly Hunt

Nova88 names Joe Cole as sportsbook brand ambassador

Asian sportsbook Nova88 has named former England international Joe Cole as its new brand ambassador. Welcoming Cole as ambassador, Nova88 stated that the former Premier League star had the ‘perfect pedigree and experience to give his expert insight on domestic, European and international football’ through the collaboration. Nova88 will release a series of video content to mark the partnership, featuring …

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Boris Johnson supports UK and Ireland joint 2030 World Cup bid

Prime Minister Boris Johnson has backed the UK and Ireland’s proposed bid to jointly host the 2030 FIFA World Cup, pledging £2.8 million to the cause, which is expected to be confirmed at tomorrow’s Budget. The football associations of England, Scotland, Wales and Northern Ireland came together to put together a proposal to host the 2030 edition of the World …

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Racing TV debuts virtual studio to take coverage ‘to the next level’

Racing TV has unveiled a new virtual studio, based at Ealing Studios in West London, to ‘take horseracing TV coverage to the next level’ with the aim of ‘revolutionising how viewers enjoy the sport’. Timeline TV, which has served as Racecourse Media Group’s technical managed services provider since 2012, has collaborated with the firm on the creation of the studios, …

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Sportradar forms NBL1 data and audio-visual partnership

Sportradar has secured the official data and audio-visual rights to Australia’s NBL1 basketball league through a new long-term tie-up. Under the terms of the arrangement, Sportradar will supply data and audio-visual content from 1,500 Australian basketball games per year to its downstream partners and other basketball properties in its portfolio, including the National Basketball League (NBL). The sports data intelligence …

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CSCF confirms EU-funded IntegriSport initiative extension

Sports integrity non-profit organisation the CSCF Foundation has launched its ‘IntegriSport Next ERASMUS+’, an EU-level project representing a joint commitment between six member-state countries in raising awareness of sports manipulation threats and compromises.  The EU-funded initiative is a continuation of the IntegriSport Erasmus+ project, which was launched in 2019, consolidating itself as an important platform for raising awareness amongst law …

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UK government releases latest Sport Winter Survival Package tranche

The UK government has released the second tranche of funding as part of the Sport Winter Survival Package, which will designate women’s sport as a priority. In November last year, the government assembled a winter rescue package – consisting largely of loans – worth £300 million for 11 sports suffering financially due to the coronavirus crisis. In the latest tranche, …

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Horseracing.co.uk recruits Bryony Frost as first brand ambassador

British National Hunt jockey Bryony Frost has been named as Horseracing.co.uk’s first ever brand ambassador. The 25-year-old English jockey will contribute to the relaunch of the Horseracing.co.uk website, sharing insights and race knowledge, whilst collaborating with the editorial team on the creation of digital content. Frost, who was nominated for BT Sport’s 2019 Action Woman of the Year accolade, became …

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SBC Digital Italy: Operators must become ‘more than a betting brand’

Navigating the restrictions of the Italian market has proved challenging for operators amid a ban on gambling advertising. However, betting companies have begun to place increased emphasis on consumer engagement and remarketing as ‘media brands’. In July 2019, the Italian communications authority introduced the Dignity Decree which prohibited all sports leagues and clubs from promoting or advertising gambling-related brands. Discussing …

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Premier League to air live games via broadcast partners until fans return

The Premier League has confirmed an extension to its agreement with respective broadcast partners to show the remainder of the 2020/21 season in the UK until supporters can safely return to stadiums. Primary rights holders Sky Sports and BT Sport will continue to show the majority of matches, whilst streaming platform Amazon and the BBC will carry additional games. “The Premier …

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BGC sets out new rules on football clubs’ gambling social media posts

The Betting and Gaming Council (BGC) has introduced new rules aimed at preventing football clubs from promoting gambling offers and operator websites through official social media accounts. Last week, a handful of Premier League, English Football League (EFL) and Scottish Premiership clubs received a letter from a group of ‘50 former gambling addicts’ warning of the risks of advertising betting …

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