Shared Vision: Sportradar backs NSoft’s new AI-powered product

Sportradar has extended its partnership with NSoft by signing an additional agreement dedicated to the global awareness of NSoft’s AI-powered Vision software.

NSoft Vision, which will launch in Australia and other markets later this month, is an AI-boosted Video Management System which aims to prioritise data utilisation to support companies in making ‘better business decisions’.

Vision covers all surveillance industry standard features such as continuous recording, live streams and playback functionality. This will be supported by the addition of motion recording and motion area search.

It also generates data such as face recognition, age, gender, and emotion prediction, while also creating heat maps to display camera frame hot spots. The system also allows users to identify, categorise and mark highly relevant customers.

The software will support operators in spotting high-risk individuals or VIP clients, an action that significantly raises the quality of day-to-day business operations.

Dean Bastin, Global Manager, intelligence and investigation services at Sportradar, said: “The team at Sportradar see the potential that Vision brings to the market, and are excited by this truly innovative product.

“The practical applications of Vision are endless, especially in the area of sporting integrity and event security where its capabilities will help federations and sporting bodies alike in tackling the unique issues that they face in those areas.”

Emina Ćehajić, NSoft’s VP Business Development, added: “With Vision, the company doesn’t have to guess what are its customers’ habits – the company knows it, it is already a step ahead.

“Vision is truly an asset in terms of business intelligence and we love what it does for our customers. Over the course of 2019 and in Q12020 we have got excellent feedback from our partner-companies who were insightful to implement the Vision system and its data into day-to-day operations.

“In a short period of time, they have empowered their businesses by data-driven decision making. I am delighted that Sportradar also recognized the potential of the product and will join us on this exciting journey of global market penetration.”

The existing deal between the two parties meant that NSoft products were available through Betradar’s sales channels. The extension means that Sportradar’s salesforce will take active participation in the promotion and marketing of the Vision System.

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