SBC News Voice of the Sports Betting Industry
Stockholm-listed Gaming Innovation Group (GiG) has appointed HooYu, developer of digital identity verification systems to revamp its customer compliance and KYC frameworks, improving player experience and engagements.
Focusing on smoothing customer onboarding disciplines, HooYu is tasked with enhancing GiG’s all-around KYC capacities and processes, at all points of a customer’s lifecycle.
Updating stakeholders, Mark Weston, Head of Payments at GiG commented: “By integrating HooYu we can reduce KYC review times from hours to minutes. We listen to what our customers want and they tell us a fast and easy process is key.
“HooYu brings us a huge saving of manual effort that allows us to scale further and lets us focus on providing the best games and experience to our customers.”
HooYu utilises customisable UI & UX tools to facilitate ID document validation, facial biometrics, address proofing and also enables customers to provide source of funds information where required.
The announcement sees HooYu continues its strong industry commercial momentum, having been appointed as lead KYC solutions supplier for UK legacy bookmaker Betfred this summer.
David Pope, marketing director, HooYu added: “The HooYu customer journey tools are relevant not just to customer sign-up but to all parts of the customer lifecycle to help strike the right balance between a great customer experience and compliance with regulatory requirements.”
