SBC News Voice of the Sports Betting Industry
ProgressPlay has integrated UK and Irish horse-racing into its sportsbook content portfolio.
With its data-driven UI/UX technology, the provider will demonstrate a ‘slick design and easy-to-use navigation’ to provide innovative horse-racing products for ProgressPlay operators and other partners.
Marina Nahhas, ProgressPlay Sales and Marketing Manager, said: “Horses present a fantastic acquisition tool for any partners operating in the UK and Ireland, opening new frontiers and marketing opportunities to elevate brands even higher!”
Horse racing generates over £4bn a year for the UK economy.
The races being provided by ProgressPlay include flat and jumps: Cheltenham Festival; Grand National; Derby; Royal Ascot; King George Weekend; St. Leger and Christmas Festival, amongst others.
“The goal of our sportsbook is to directly drive new operator revenues and deeper engagement for users with sport, and the ‘Sport of Kings’, UK and Irish horse-racing, is a welcome addition,” added ProgressPlay CEO, Itai Loewenstein.
“These new offerings should not only provide exceptional popularity in sports-betting but will also encourage some reshaping of player behaviour.”
Meanwhile, in Ireland, ProgressPlay described the sport as an ‘enduring pillar’ of the country’s sporting heritage.
Some of Ireland’s most famous races include the Irish Grand National, Irish Derby, Galway Races, The Irish 2,000 Guineas, The Irish 1,000 Guineas, The Irish Derby, The Irish Oaks and the Irish St Ledger, The Irish Guineas and Punchestown Festival.
ProgressPlay Sales and Marketing Manager, Marina Nahhas, concluded: “Horses present a fantastic acquisition tool for any partners operating in the UK and Ireland, opening new frontiers and marketing opportunities to elevate brands even higher!”
