SBC News Voice of the Sports Betting Industry
Online gambling group 138.com (138) has moved to revamp its UK sportsbook and casino profile, utilising new industry software incumbent Dench turnkey platform solutions.
The extensive partnership sees 138 migrate its 138.co.uk domain, services and customers to the Dench Core platform, seeking to revitalise its product proposition for the saturated UK online gambling marketplace.
The 138 executive team details that its UK property will gain significant advantages in platform flexibility, advanced analytics and Improved KYC compliance frameworks, helping 138.co.uk deliver an optimal online gambling experience.
Updating stakeholders, Darren Howland Head of Product at 138, and key stakeholder in backing Dench as lead UK platform supplier, details that in 2019 138.co.uk will seek to deliver a distinguished player experience.
‘We believe that the best opportunity to create a sustainable competitive advantage is through a redefinition of our core operational process and a greater focus on player relationship management. As such, we looked for a technology partner, which bridges the gap between core platform features and sophisticated campaign management tools. We needed software that allows us to share customer insights across different global teams and customize the experience down to the individual player while eliminating the overreliance on third-party providers.’
Founded in 2015 by industry tech/product development veteran Dobromir Mitev, Dench seeks to become the leading turnkey platform provider for igaming/betting small-to-medium enterprises.
The Dench platform has been designed to better support growing igaming business infrastructures, by simplifying platform operations, facilitated through better automation processes, refined reporting and better segmentation of customers.
Backing 138, Dobromir Mitev Dench Founder & CEO comments: ‘Our company mission is to bring forward strong and reliable technology promoting operational transparency and consolidation of key marketing processes in order to create more engaging player experiences.’
“The 138 Group is a modern-thinking company that is keen to use innovation to go beyond the current technology boundaries and surpasses customer expectations, which is actually an attitude we most value and we seek in a partner. This particular blend of simple operational processes and elegant campaign management architectures makes us the perfect choice for operators thinking differently and ready to act and move ahead of their players’’
