DIMOCO Carrier Billing and EnergyBet have agreed a partnership deal to bring ‘easy payment opportunity’ to the iGaming sector.
The partnership enables EnergyBet customers to tap into carrier billing to experience the easiest and most efficient mobile payment option. Players can use smart phones, tablets, laptops, PCs and connected TVs, all securely identified via their carrier networks.
The convenience of carrier billing also serves to increase retention and conversion rates for providers such as EnergyBet. The UK Gambling Commission estimates that, by leveraging DIMOCO’s direct billing connectivity to major telecoms networks such as Vodafone, 02, EE and Three, EnergyBet will gain billing reach to more than 70 million UK mobile numbers, in a market worth more than £4.6bn.
Marcin Sapinski, CEO of EnergyBet, said: “DIMOCO’s extensive European presence and FinTech philosophy position the company at the forefront of mobile technology. DIMOCO is the natural partner to further enhance EnergyBet’s market position as the innovative and award-winning sportsbook.”
Rafal Nowak, Program Director, iGaming at DIMOCO, commented: “After two years of European-wide development, DIMOCO is officially activating carrier billing within the iGaming industry, with only the locally regulated iGaming operators having the opportunity to take advantage of this payment method.
“We selected 10 markets for initial tests with the most innovative iGaming operators and decided to kick-off our initiative in the homeland of online gambling – the UK. With EnergyBet as our inaugural partner, this is the first time carrier billing will be integrated and activated with a serious international iGaming operator and licensed in multiple territories across Europe.”
The emergence of carrier billing is reflective of an increasingly mobile world in which the online gaming customer is placing bets on the move. Consumers are likely to be already familiar with the concept, which is one of the top three payment methods at Facebook.