SBC News Voice of the Sports Betting Industry
Total Performance Data (TPD) is looking to install its racing time technology in racecourses worldwide after securing a deal with Hipódromo Argentino de Palermo in Buenos Aires.
The agreement will see TPD install its race timing technology at one of the major racecourses in Argentina, with over 120 fixtures per year, and permits it to distribute the resulting data worldwide, independent of picture rights. The deal will take effect in mid-2017, and mark the first time that data of this granularity will be available on racing from Argentina.
TPD already provides data for over 40% of UK racing using its GPS/GNSS technology, which facilitates data for in-running odds generation and a host of racing metrics including sectional times, race pace, mid-race positioning and energy distribution.
Will Duff Gordon, CEO of Total Performance Data, said: “I am thrilled that the latest technology from Total Performance Data will be available at Hipódromo Argentino de Palermo.
“The data we are drawing for racecourses around the world has the power to reinvent the way people interact with and bet on horseracing, and to bring it to Argentina for the first time is a major step in this process.”
Antonio Bullrich, President of the Racing Commission at Hipódromo Argentino de Palermo, added: “Our partnership with Total Performance Data is very exciting. We have been searching for a technology provider who can offer this type of tracking and data.
“Unlike many other data solutions, TPD offers a swift and simple installation, and the additional data will add a great deal of value to our races and improve the experience for our customers.”
The TPD data feed is available to subscribers and can be streamed live in-race within fractions of a second. It is supplied to operators, providers and affiliates to aid price setting and improve the user experience, including in-play betting.
