Nick Keating takes EMEA lead at BounceX

Nick Keating

Former Maxymiser VP Nick Keating has been appointed Director of EMEA for US behavioural marketing and customer analytics software provider BounceX.

The ambitious New York based firm, that has been named one of the US fastest growing software providers enters the UK marketing and technology sectors, opening offices in London.

Detailing its firm intent on becoming the leading behavioural marketing services provider, BounceX leadership has stated that the company expects to bring 300 jobs to the UK capital ‘over the next five years’.

A UK technology veteran Nick Keating has worked with multiple European betting operators on big data and customer engagement projects during his executive tenure for Maxymiser.

Speaking to SBC, Keating has made little secret of BounceX’ developing its behavioural services portfolio for UK betting and igaming operators. On launching BounceX UK services Keating stated

“BounceX is a new marketing channel for the gaming industry that changes the game for customer acquisition. We identify previously anonymous visitors across all browsers and devices and combine this with a very granular real-time behavioural profile that helps online gaming organisations to target users with the most relevant experience across multiple devices.

“BounceX impact is very clear – operators will see an increase in customer acquisition and improved conversion rates.”

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