Platform provider FSB Technology (UK) Ltd has partnered with Sportdec, an Irish technology start up, for the launch of its new app ahead of the Euro 2016 quarter finals.
The Sportdec app features live scores, notifications, fixtures and tables, statistics, video, and editorial content, as well as FSB’s new fully-optimised sports betting service.
They also have access to FSB’s CRM tools, which allow operators to personalise bonuses, promotions, and other betting incentives.
The partnership will see FSB trade a huge number of markets, starting with football, both pre-match and in-play. Sportdec has launched with Euro 2016, the English Premier League, and Major League Soccer, but more leagues will be added for 2016/17 season.
Richard Thorp, FSB’s Business Development Director, said: “We’re delighted to have partnered with Sportdec, which is unlike anything else out there on the market.
“Sportdec provide a unique service for fans and needed a bespoke service as a result. Our managed solution enables them to deliver on their promise to provide the best of sport all in one place.
“As well as our diverse range of data feeds, top trading team, and a wide variety of sports, they also have our modern CRM tools at their disposal.”
Declan Kelleher, Head of Betting at Sportdec, said: “We were very impressed with the quality of FSB’s service, their tailored approach, and the flexibility of their APIs, which have allowed us to develop a unique offering for our app.
“We’re confident they have given us the tools to deliver an innovative sporting experience to fans who are tech-savvy and sophisticated. We look forward to adding further leagues for the 2016/17 season and more sports later this year.”